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clients . This is a subtle switch from the “ here ’ s what I ’ m all about ” to “ here ’ s why you should care .” Brené Brown has a great mantra by which she lives , “ Don ’ t shrink , don ’ t puff up , stand in my sacred ground .” How can you be authentic without shrinking or puffing up , while honoring yourself and your experience ?
10 . Would You Read It ?
Finally , re-read what you wrote . Share a draft with two or three trusted readers . How do they respond ? They may even give some insight into the way you operate that you may not have even been aware of . If they do , incorporate those details .
Here are brief examples of a sucky bio and a riveting one :
Sucky Bio :
Jane Flugel graduated summa cum laude from Florida State University with a degree in psychology . After working in the corporate world for 27 years as a clinical psychologist , Jane launched her own coaching business , HeadShrinkers , which helps middle-aged women tap into their power and take decisive action .
Compelling Bio :
When Jane Flugel rappelled down the side of Mount Rushmore and felt a burst of adrenaline , she knew she could no longer be held captive by “ The Man .” Shedding her clinical psychology practice of 27 years , Jane launched HeadShrinkers , a private coaching business which supports middle-aged women transitioning from “ meh ” to “ Shazam !”
It ’ s time for you to take action . How can you “ un – suckify ” your bio ?
Download my FREE , no opt-in required , “ How to Get Noticed ” guide , which includes detailed instructions for writing your sparkling bio .
Read Online !
Deborah Kevin - Deborah Kevin ( pronounced “ key-vin ”) loves helping heart-centered entrepreneurs attract their ideal clients and grow their businesses by creating and implementing a compelling blog strategy . A graduate of State University of New York at Geneseo , Stanford University and a Penn State University alumnus , Debby is an associate editor with Inspired Living Publishing and a former editor of the Little Patuxent Review . She ’ s a member of the Association of Writing Professionals . Her passions include travel , cooking , hiking , and kayaking . Her inprocess novel , Finding Grace , is under revision . She resides in Maryland with her family . Visit www . DeborahKevin . com to learn more and to download your free eGuide , 5 Steps to Publishing Client-Attracting Posts .
BUSINESS , SUCCESS & MINDSET
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