Aspire Magazine: Inspiration for a Woman's Soul.(TM) Feb/March 2018 Aspire Mag Full Issue: Inner Prospe | Page 92

happen, or what it all means in the long run.
What keeps you from running back to a
corporate gig? (Free K-Cups in the company
break room aside.)
5. W
 hat Makes You
Different?
No, we don’t mean the strange sound you
make when you get up off the couch or the
weird condiment you put on an otherwise
traditional food, but rather what qualities do
you bring that helps you get the job done
more effectively than others in your field? Is
it your ability to get results? Or the way you
can relate to and ease a worried client?
6. Be Vulnerable
Share a one of your quirks or short story that
demonstrates a situation where your direct
action resulted in success. Real people love
real world examples of getting the job done
in an out-of-the-box manner. They may not
remember that name of the award you won,
but they’ll hold onto a success story. (Goddess
trick: nothing cements a relationship faster
than being vulnerable enough to share a story
of failure, which was ultimately overcome.)
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7. The Like Factor
People want to work with people they like,
plain and simple. Even I want to steer more
work and referrals to people I care about –
and even bring them in on projects of my
own. (You want to create the opposite
feeling of working with the cable company,
am I right?) So, without sounding like a
desperate teenager looking for a prom date,
come up with something that portrays your
likeability. You know you’re a cool cat, so
relay that in a subtle manner.
8. B
 reak it
Down for Your
Audience
Grab a big o’can of “Jargon-B-Gone” and
use it liberally when writing your bio (or any
writing for that matter). People may not know
your industry’s jargon. Break down your bio
in real, easy-to-understand simple English.
(Goddess trick: think about how would you
explain what you do to your grandmother.)
9. Ease the Ego
Instead of a laundry list of your
accomplishments, give a broad view of why
what you’ve accomplished matters to your
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