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# 3 . Get a REAL Strategy in Place & Create Automated Systems
Here ’ s what most coaches are doing to find clients — and no judgment here , because I started out doing all of this , too : Blogging , posting on social media , going to networking events , trying to figure out SEO on their website … and the list goes on and on .
Sure , you can find clients using these strategies . But , here ’ s the problem . Each of them takes time and requires your presence and effort . Sooner or later , you realize that your freedom-based business is anything but that because your calendar is jampacked with content creation , social media visibility , and running out to attend yet another coffee klatch .
Instead , you need some automated systems so that clients are coming to you , rather than you having to constantly chase them down . What I ’ m talking about here is automating at least some of your traffic and implementing an effective sales funnel so you ’ re consistently growing your list and qualified prospects are booking onto your calendar . Yes , it can take a little effort to set this system up on the front-end . But once it ’ s in place , you ’ ll be liberated from the daily grind of more and more “ stuff ” you need to do to sign clients .
# 4 . Focus on What Matters & Do Your Homework
When you ’ re first starting out , it can be tempting to want that perfect website , beautiful business cards , and professional headshots all in place before you launch . Yup , I did this and if I had to do it all over again I wouldn ’ t worry about any of it . Why ? Because no one is hiring you based on any of these things .
Your clients will hire you because they believe you ’ re the right fit and you can help them achieve their desired results . Of course , ultimately you need a website , but stop worrying about it right now . Instead , get focused on what will make you money , which is honing your message and bringing what you have to offer to your market .
Do your market research . Take the time to look at what your competitors are doing and understand what your ideal clients are looking for in terms of results and outcomes . So many coaches skip over this step , then wonder why their calendar is empty .
98 www . AspireMAG . net | February / March 2017