Aspire Magazine: Inspiration for a Woman's Soul.(TM) Apr/May 2018 Aspire Magazine Full Issue | Page 90

The importance of the Sun
in astrology and business.
Our Sun and the sign it is in embodies our
essential character. It symbolizes our path,
goal and what is fundamental for our lives. It
is how we express our creative yang aspect
in the world. The Sun reflects how our
consciousness expresses itself, speaking to
our physical and spiritual vitality. Ultimately,
the Sun reveals our path of self- realization,
for its goal, is to become more fully what one
inherently is. Wherever the Sun is in our birth
chart, it is where our heart shines, where we
sing our Song.
When we birth a business, we are giving
expression to our Sun. By understanding in
more depth the archetypal expression of our
Sun Sign, we are gaining valuable insight
into what are the gifts we have for the world,
but also how our shadow is most likely to
challenge us further into our heroic journey.
The SUN is the true north of our business.
The Sun illuminates our WHY for birthing a
business, and it reveals the way to how we
can best express this in the world.
What do the other planets
have to say?
While the Sun is your CEO, it does have
its court.
The other planetary archetypes have their
gifts to share and ways to help us on our
business journey. The birth chart itself,
be that your own or your business’ natal
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chart (yes, you can have a chart for your
business, as it is an entity, both legally
and symbolically), illuminates even further
how you can understand the inherent
archetypes of your life and business, and
how they intersect.
The Moon speaks to the needs of our
clients, serving as our Client Relations.
Understanding the Moon and its phases,
also helps us gain a better understanding
of our creative ebb and flow, and how we
can best align with our inherent rhythm. The
Moon speaks to our day-to-day processes,
and understanding this rhythm, allows us to
be on the driver’s seat of our business.
There’s a lot more to touch on about the
Moon and the other planets. But to get you
started, here are the key elements about the