Aspire Magazine: Inspiration for a Woman's Soul.(TM) Apr/May 2018 Aspire Magazine Full Issue | Page 88

The Sun is
YOUR CEO
BY VANESSA COUTO, MA
B
irthing a business is a heroic journey.
Be it a small solo business or a larger corporate venture, birthing a business is both a personal
development and spiritual journey on steroids. As more people are venturing into entrepreneurship
for personal and financial reasons, we are seeing how starting a business is the quintessential
post-modern heroic journey. This is especially true if it is a purpose-driven, heart-centered, or
spirit-led business. In other words, businesses that go beyond just the bottom line of making
money, but also carry the desire for meaning and creative, soulful expression.
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