Asian LEADER 29
15 Jan - 28 Jan 2014
Peugeot launches ‘new peugeot - still affordable’ brand
marketing campaign
P
eugeot’s new brand
advertising campaign
‘New Peugeot - Still Affordable’ arrives on Britain’s TV
screens tonight, focusing
on its twin strengths of
exceptional design and affordability.
The 30 second-long film
features many of Peugeot’s
models, including the 208
hatchback, 2008 Compact
Crossover, and the 3008
Crossover.
“During the last 12
months we have implemented a strategy which,
backed by great new
product, high quality, wellspecified cars which are all
still affordable – is proving popular with customers. This new campaign
is about communicating
that to the British public –
qualities that will continue
in 2014.” explained Chris
Cheetham, Peugeot’s Head
of Brand Advertising and
Retail Communications.
Called ‘New Peugeot Still Affordable’, the film
poses the question – What
is the point of designing a
beautiful car if nobody can
afford to run it? Answers
come in the form of 208,
2008 and 3008 models available via Peugeot’s unique
‘Just Add Fuel®’ package
for which the Brand has
become synonymous.
‘Just Add Fuel®’ is a cost
effective and peace-of-mind
package, which covers all
major motoring expenses,
including 3 years’ road fund
licence, comprehensive
insurance, road tax, warranty, roadside assistance
cover and vehicle servicing,
in convenient fixed monthly instalments. It remains
popular with customers,
especially in major city
areas – which allows motorists from the age of 21 to
get into a brand new car in
an ‘inflation proof ’ three
year package.
MG3 is dealer’s
fastest selling car
M
G’s new MG3 supermini has become the
fastest selling car that a
widely experienced Midland
dealer has ever sold.
Summit Garage (Dudley)
in the heart of the B