NEWS: IN CASE YOU MISSED IT
Nielsen and Alibaba co-launch “Omni
Channel”
Omni Channel, a new application, leverages
Alibaba and Nielsen data to provide
marketers with a combined view of Chinese
consumers’ online and offline buying
behavior.
“Nielsen’s comprehensive understanding of consumers, married with Alibaba’s
deep content and e-commerce capabilities, creates a powerful tool for brands and
marketers”, said Yan Xuan, president of
Nielsen Greater China. “Until now, there
has been no way to understand Chinese
consumers’ online buying behavior together
with their offline purchasing habits—i.e.,
which consumer demographics and geographies are growing online and how these
compare to consumers’ offline purchases?
Brands can act on this extensive insight to
identify and better understand opportunities to build the right strategies to grow their
businesses.”
The Omni Channel application enables
brands and marketers to benefit from
Nielsen and Alibaba’s combined data,
platforms, and insight methods, product
category performance intelligence and
consumer insights.
“By combining Nielsen and Alibaba’s robust
information, the business and marketing
potential is very compelling”, said Yan Xuan.
“Our vision is to change how companies
can market, sell and compete. We will help
companies reach better answers to critical
questions about which shoppers to reach,
with what products, while optimizing their
marketing and sales investments.”
Web: www.nielsen.com ■
6 ASIA RESEARCH | Q3 2014
GMO Research expands Asian reach
BDRC Asia opens office in Jakarta
GMO Research has completed new
sampling capabilities with the agreement
of two strategic partnerships. Mobile88,
headquartered in Kuala Lumpur (Malaysia),
provides access to consumers in Southeast
Asia. In addition, Acorn will release their proprietary panel in Hong Kong, which will be
operated under the GMO Research Panel
Management software “Market Observer”.
BDRC Asia, part of the US$40m BDRC
Group (the largest independently owned UK
research firm), has recently opened its office
in Jakarta, Indonesia.
Mobile88 (mobile88.com) is one of the
largest information sites in Malaysia for
mobile devices. Members of the site will be
able to take surveys in exchange for pre-paid
mob ile minutes and other incentives. The
same site provides GMO Research access
to consumers in Indonesia, Singapore,
and the Philippines. According to GMO
Research, the release of these panels fills
the largest gap between supply and demand
in Southeast Asia.
Acorn Marketing & Research is a well-established research company in Asia with offices
in 11 countries. Backed by the proprietary
GMO Research panel management technology, Acorn will be growing and managing
their panel in Hong Kong. The name of the
site is active-voice (www.active-voice.com).
Both companies have high expectations
that active-voice will be a well-respected
and established panel site in Hong Kong.
With these new partnerships in place GMO
Research has expanded its Asia Cloud
Panel to 12 Asian countries, inlcuding
Japan, China, Korea, India, Vietnam,
Thailand, Taiwan, Malaysia, Indonesia,
Singapore, Philippines, and Hong Kong.
Web: www.gmo-research.jp ■
With a substantial investment in both qualitative and quantitative research resources,
the new office will be focussing on FMCG,
financial services and media, and will be
supported by a senior management team
specialising within these sectors.
“I have personally undertaken research in
Indonesia for the past ten years and can
see a great fit between clients’ needs in this
rapidly developing market and the rigorous
insight proposition for which BDRC is noted.
Indonesia is a complex market but one of the
most exciting investment opportunities for
client organisations”, comments Piers Lee,
who is now heading both the Singapore and
Indonesia offices for the BDRC Group.
He further adds, “We are attracting a range
of talented researchers from the local market
who can combine their local knowledge of
Indonesian consumer markets with our high
standards in analysis and reporting. This
unique combination will really make a difference to client’s marketing and business
development in Indonesia”.
BDRC Group CEO Dr Cris Tarrant
comments: “We entered Asia in 2011 and
now have operations in Singapore, Beijing,
and Sydney. Indonesia is our first venture
into emerging markets, and we see great
opportunities in this market by combining
the best people with best practice and local
market knowledge.”
Web: www.bdrc-asia.com ■
www.asia-research.net