Asia-Pacific Broadcasting (APB) Systems Integration 2017 | Page 11

TRANSITION TO iP
Magna offers ‘Secure Innovation’
in evolving broadcast landscape
Patrick So, Director, Sales and Operations,
Asia, Magna Systems and Engineering, tells
APB how the systems integrator is growing
with its customers as the broadcast industry
continues to adapt to new technologies and
content consumption trends.
Digital disruption is continuing to
re-shape media consumption habits,
and introducing a new wave of
‘broadcasters’ such as Netflix and
Amazon. What are the key challenges
facing traditional TV broadcasters?
Patrick So: The key challenges centre
around delivery of content as consumers
now have so many more choices as to
where they watch that content — be it
on smartphones, tablets or other mobile
devices. They can also watch content
wherever they like, so that the long boring
journey to work is now an opportunity to
catch up on their favourite shows.
Traditional broadcasters need to change
their delivery methods as everything is now
in a linear format and revolves around using
a playlist, whereas companies such as Netflix
and Amazon are video-on-demand (VoD)
services where the content and when it is
played and viewed are chosen by the viewer.
In other words, traditional broadcasters
employ a “push” approach, while Netflix
and Amazon offer a “pull” appro