Asia-Pacific Broadcasting (APB) Systems Integration 2016 | Page 22

IPA ready to address
challenges of APAC
broadcasters
IPA Intermedia is a systems integrator that has
been involved in many projects in Asia in recent
years. In 2017, we will be placing even more focus
on the Asia-Pacific market as we believe the region
is representing a boom for the broadcast television
industry. News and television production are
representing areas of high growth, and IPA is ready
to address the challenges faced by our customers in
Asia-Pacific. BY POON KA HING
Today, we see different requirements
from customers from various
regions, who are involved in different
scopes of broadcast, from overthe-top (OTT), mobile devices,
streaming and webcast to satellite
broadcast. As an experienced
systems integrator in the broadcast
TV industry, it is our role to provide
our customers with best-ofbreed technology solutions. More
importantly, we design cost-effective
systems that best fits the needs of
our customers.
Every broadcaster needs bestof-breed specialist equipment. As a
systems integrator, we are proud to
be able to source and recommend
high-quality equipment and develop
solutions for our customers. In
addition, we provide value-added
services with training and software.

Where emerging technology
trends are concerned, all
broadcasters are trying to
accommodate the latest
technologies into their broadcast
systems, including 4K/Ultra HD
(UHD) and 8K.
The convergence of the
broadcast and communications
industries is continuing, and as the
broadcast TV industry continues its
development, it is about merging
the different sophisticated solutions
available in the market to provide
the best combined solution to
meet not only current needs, but
also to be future-proof and easily
upgradeable as needs dictate.
The broadcast and IT industries
were two distinct industries, each
with technology and knowledge
specific to themselves and unfamiliar

“The broadcast industry is at
a turning point in its long and
storied history, and we intend
to be part of this transition as a
trusted systems integrator and
partner.”
— POON KA HING
Chief Technology Officer , IPA Intermedia

to the other. As a successful systems
integrator, we are able to bridge
both worlds and help create better
solutions for the converged industry.
IPA also represents many of
the most prominent broadcast
equipment manufacturers and
solutions providers. Through the
excellent relationships we maintain
with them, we can work more closely
with our customers to provide tailormade products and solutions that
best addresses their needs today, and
into the future.
The broadcast industry is at a
turning point in its long and storied
history, and we intend to be part of
this transition as a trusted systems
integrator and partner.

Poon Ka Hing is Chief Technology Officer
of IPA Intermedia.

As the convergence of the broadcast and communications industries continues, IPA Intermedia is bridging both worlds to help create better solutions for the converged industry.

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