Asia-Pacific Broadcasting (APB) Systems Integration 2015 | Page 11

Emerging technologies, workfl ows redefi ned
and capabilities as if working on a single
campus.
Today, the customer needs talent
in multiple locations producing in
conjunction with one another, allowing
talent or guests to simply travel to the
nearest site — broadcast and produc-
tion and post-production resources
can be assigned from any site based on
availability.
Communication and network links
(with increasing bandwidth over 10G)
have had to be established for live video
backhaul, while communications such
as intercom and network, shared me-
dia asset management systems, shared
post-production workfl ows and content
management and playout must be ac-
cessible from any site.
ABS has been meeting these chal-
lenges and overcoming them with a
blend of technologies, which are al-
lowing customers to continue to scale
their operations while creating seamless
workfl ows across the various locations
and production functions.
Another ABS customer is harness-
ing our broadcast systems to create high
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quality media, which is predominantly
broadcast on the Web. Th ey are a cor-
porate customer, and uses a hybrid of
traditional studio production with the
inclusion of remote guests.
Th e remote guests are increasingly
connecting not through studios but
through a blending of video conferenc-
ing and broadcast sites, which have
been established to allow for seamless
productions utilising existing infra-
structure across the region.
Th e challenge has been the coordi-
nation and management of the produc-
tions, where oft en only one or two ope-
rators are responsible for the complete
production process — including live
webcasts. It becomes not a challenge
of the technology supporting the pro-
duction, but of operational workfl ows,
which support such complex operations
from small teams while maintaining
high-quality content.
Today, the key is to work hand-in-
hand with customers to fi nd a solution
that meets their budget, production
requirements and aspirations as a
media company. Advanced Broadcast
Advanced Broadcast Solutions consid-
ers itself Ä rst and foremost, a consultant
and partner to develop customised and
unique solutions to meet the goals of the
client on each and every project.
Solutions considers itself, fi rst and fore-
most, a consultant and partner to devel-
op customised and unique solutions to
meet the goals of the client on each and
every project. Because of
the unique needs of
each client, there is
no template or one-
size-fi ts-all solution
today.
As a trust-
ed partner,
ABS strives
to play a
key role
with their
clients.
Dennis Breckenridge is managing direc-
tor, Advanced Broadcast Solutions, Asia.
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