Asia-Pacific Broadcasting (APB) September 2018 Volume 35, Issue 8 | Page 17

17
NEWS & VIEWS
September 2018
AVIA brings best practices
in self-regulation and
anti-piracy to Taiwan
TAIPEI – The potential for Taiwan’s
vibrant video-on-demand (VoD)
sector remains largely untapped,
according to Nicole Chan, chair-
person for Taiwan’s National Com-
munications Commission.
Speaking last month in a
roundtable event hosted by the
Asia Video Industry Association
(AVIA) — formerly CASBAA —
Chan added: “Taiwanese consum-
ers appreciate the choice, control
and convenience offered by legi-
timate VoD services, which also
provide a legal and compelling
alternative to online piracy.
“Not only that, Taiwan has a vi-
brant VoD industry as evidenced by
the numerous local startups, new
ventures by traditional players, and
the creation of two over-the-top
(OTT)-related associations.”
The event was also attended
by Taiwan’s OTT Association as well
as New Media Entertainment As-
sociation (NMEA), who reaffirmed
its commitment to disseminate
the latest developments across the
entertainment industry. The NMEA
also pledged to build bridges
between vendors and govern-
ments; to that end, it recommends
best-in-class content, coordinates
anti-piracy efforts and enables a
more creative environment while
respecting original content.
Chien Ta Wei, chairman of the
Taiwan OTT Association, added:
“While streaming content through
OTT platforms has become a
lifestyle, legitimate OTT opera-
tors have faced difficulties due to
content piracy.
“Our core mission is to partner
with operators and governments
to promote legal content and
responsible viewing habits among
consumers; as well as to participate
in joint efforts to combat ille-
gal content operators including
set-top boxes, mobile apps and
websites”.
Roundtable participants dis-
cussed the subscription video-on-
demand (SVoD) Content Code, a
self-regulation framework recently
announced by SVoD service pro-
viders in South-east Asia. The code
sets out principles to ensure that
content offered on participating
platforms is authentic, free from
hate speech, hate crimes, porno-
graphy and other forms of inap-
propriate content.
Content providers also pledged
to provide consumer control fea-
tures to let users make appropriate
viewing choices for themselves and
their families.
The code not only serves to
provide VoD platforms a standard
to hold themselves to, but it also
helps distinguish legitimate ser-
vices from pirate sites.
Roundtable participants also
pooled together their thoughts
on the common concern of com-
bating online piracy; discussing
insights, trends and best practices
from Taiwan and around the world.
Recognising how the availability of
A roundtable
event hosted
by the Asia
Video Industry
Association
(AVIA) last
month in Taiwan
shared best
practices in self-
regulation and
anti-piracy in
the OTT and VoD
sphere.
❝ It is important that we
commit to a multi-stakeholder
governance approach as
well as an environment that
stimulates innovation. ❞
— Louis Boswell, CEO, AVIA
legitimate VoD services contributes
to a decline in online piracy, par-
ticipants explored how to better
coordinate enforcement efforts,
encourage stronger private-public
sector partnerships, the impact
of current regulation, the role of
technology in enhancing security,
as well as how the VoD industry can
make legal content more accessible
than ever before.
Louis Boswell, CEO of AVIA,
concluded: “ The nascent VoD
industry in Taiwan should be en-
couraged to grow. To do that, it
is important that we commit to a
multi-stakeholder governance ap-
proach as well as an environment
that stimulates innovation.
“We are happy to play our
part to encourage such dialogue.
Otherwise, without legitimate VoD
content providers, consumers may
instead choose to go to pirate
sites for content, where there are
no checks or standards; leaving
them vulnerable to inappropriate
content”.
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