PANELLISTS
❝ Media operators have to understand that mobile devices have taken an important role in viewers ’ daily lives , and it ’ s as important as
TV and radio used to be .❞
34
September 2017
TV Everywhere add personalised view
DNF builds ST600-KIPRO for AJA users
DNF Controls has introduced the
ST600-KIPRO panel , which is designed to provide an IP control option for AJA ’ s Ki Pro Ultra Plus 4K and multi-channel HD recorders . The ST600-KIPRO is an Ethernet-based tactile control panel that delivers IP-based functionality to AJA ’ s Ki Pro products . It supports up to four AJA units with full IP control over record , play , stop , rewind , fast forward and jog . In addition , ST600-KIPRO is able to create name and record clips , mark and recall cue points , as well as view , select , load and play from a user-specified timecode location .
VSTV enhances OTT delivery with umbrellaCDN
Vietnam Satellite Digital Television ( VSTV ) has installed Broadpeak ’ s umbrellaCDN content delivery network ( CDN ) selector , as a cloud-based solution for the delivery of live over-the-top ( OTT ) content to its subscribers . Featuring advanced analytics tool that gathers and displays information related to the session requests , the deployment of umbrellaCDN enables VSTV to determine the number of viewers for specific content in a single platform .
Next Month @ X-Platform 5G / LTE
PANELLISTS
Michael Cronk
Chairman , Alliance for IP Media Solutions ( AIMS )
Peter Bithos
CEO , HOOQ
In some of the most developed and connected countries in the world , there are probably more mobile devices than TV sets in a household . And as viewers continue to embrace multiple devices for content consumption , how does the concept of TV Everywhere enable broadcasters to deliver their content from screen to screen ? Josephine Tan reports .
Media content is no longer restricted to solely being viewed on the TV set . In 2005 , YouTube brought video to the Internet at scale , shifting eyeballs from the TV to the computer . With the increase in mobile and Internet penetration , coupled with technological advances , the entire content lifecycle has been transformed — video content now has the ability to not only be distributed anywhere , but also follow viewers everywhere they go .
This is TV Everywhere and , as the name implies , it is a concept describing how linear and on-demand content is consumed using mobile devices , Johan Vanmarcke , managing director , Asia , MediaGeniX , tells APB .
Declaring that TV Everywhere is beyond just another distribution channel , Vanmarcke highlights that TV Everywhere empowers media companies — be it broadcasters , pay-TV operators or overthe-top ( OTT ) service providers — to capture and captivate new pools of viewers with great content .
He elaborates : “ Media companies that used to have a stronghold in linear TV will see their market share decreasing year-by-year if they do not offer their content through different distribution channels . While TV will not fade away , as it allows viewers to consume content as a collective activity , media operators have to understand that mobile devices have taken an important role in viewers ’ daily lives , and it ’ s as important as TV and radio used to be .”
To allow broadcasters to better target content to audiences on both linear and on-demand platforms , MediaGeniX developed the WHAT ’ sOn broadcast management software solution . Designed to manage the flow of the content lifecycle , WHAT ’ sOn offers integrated modules that addresses the following : Linear
The success of TV Everywhere is largely attributed to the introduction of smart devices that are small enough to fit in commuters ’ pocket , paving the way for content on-the-go .
❝ Media operators have to understand that mobile devices have taken an important role in viewers ’ daily lives , and it ’ s as important as
TV and radio used to be .❞
— Johan Vanmarcke , Managing Director , Asia ,
MediaGeniX
scheduling ; promotion and interstitial management ; media management ; workflow automation ; standards integration ; content and rights management ; analytics and finance ; and video-on-demand ( VoD ).
“ TV Everywhere fosters interaction among viewers through social media on the same device , for example , commenting on the content while watching and sharing it on social media ,” Vanmarcke says . “ Operators can also better understand their audiences , as TV Everywhere requires viewers to authenticate themselves as subscribers in order to use the service .”
Indeed , by using OTT platforms to launch the concept of TV Everywhere , media companies will have the ability to record viewer usage habits . And by employing enhanced content ratings and viewer performance analytics , operators are able to push relevant content to their users , alongside customised ads to better suit their viewers ’ interests and habits , suggests David Blackett , group GM , Magna Systems and Engineering .
As for viewers , he continues , TV Everywhere brings forth a personalised viewing experience with their viewing behaviour being reported on and across multiple platforms , as well as the benefit of accessing the content across the platforms via a single account .
Blackett explains : “ Ease-of-use and viewers ’ experience are the biggest factors , after content , to drive TV Everywhere . Having the content is important , but being able to find and consume that content quickly and easily is equally crucial .
“ For broadcasters , TV Everywhere allows them to have greater reach for their content . Also , being able to push content to more places and people empowers broadcasters to do the same with targeted advertising that is customised and tailored according to viewers ’ habits and preferences .
“ I feel that TV Everywhere has already caught on but viewers are still very hungry for more . Thus , this trend is not just set to continue , but to grow significantly .”
The success of TV Everywhere is largely attributed to the introduction of smart devices that are small enough to fit in commuters ’ pocket , paving the way for content on-the-go . And as consumers are literally expecting TV to be every where , one main aspect of TV Everywhere is that the consumer can choose the most relevant content and services they require , Roger Franklin , CEO for Crystal , points out .
By rolling out the concept of TV Everywhere , content providers are offering “ a strong service that is exactly what consumers are asking for ”, he says . “ This offers unending benefits for operators as it provides the opportunities to sell more services through recommendations . Meeting consumers ’ demand will also enable the viewers to recognise the brand as one that