Asia-Pacific Broadcasting (APB) September 2017 Volume 34, Issue 7 - Page 28

28 MANAGEMENT September 2017 Masstech Innovations draws on established strengths to deliver new synergies Can you give us an update on the merger of Masstech and SGL, and how the new entity is drawing on the strengths of both companies to provide a more unified and integrated proposi- tion for the broadcast and media industry? Joe French: The merger was con- ceived to take advantage of several key strengths of each organisation. Masstech provides a 24x7x365, broadcast engineer support call centre operated out of Europe. SGL clients will now have access to that support as part of their annual support contracts. Masstech’s MassStore prod- ucts provided a more complete solution base, with transcoding and powerful search tools that spanned not only structured but also unstructured data, a highly complex and complete workflow engine and a powerful simple UI for a complete media asset man- agement (MAM) experience. This product will continue to provide a useful solution to the enterprise market. SGL’s strength was always in how complete it has integrated to world-class solution providers such as Avid, Belden, Vizrt, Dalet and others for their hierarchical storage management (HSM) solu- tions. This tight integration allowed those providers to offer a highly integrated solution within their unique market niches. Masstech will continue to build upon those strengths — the end- Earlier this year, Masstech and SGL merged to form Masstech Innovations, which aims to be the broadcast and media industry’s largest provider of solutions for managing the lifecycle of valuable media assets. As Masstech Innovations makes an IBC debut this month, its president and CEO, Joe French, reveals more to APB. ❝ The end-result of the merger [of Masstech and SGL] is the largest broadcast support organisation, as well as the largest engineering organisation in this sector of the broadcast marketplace. ❞ — Joe French, President and CEO, Masstech Innovations result of the merger is the largest broadcast support organisation, as well as the largest engineer- ing organisation in this sector of the broadcast marketplace. The Masstech-SGL merger will continue to focus on quality of products and support services. One of the key goals of Masstech Innovations is to provide better management of key media as- sets and workflows for its cus- tomers. In today’s multi-screen, multi-format environment, what do you think are some of the key challenges facing broadcasters and media operators? French: Efficient usage of storage will always be key and being able to take advantage of preferences is a goal. If a broadcaster wants to hold everything on-premise using tiered storage, or if he chooses to use a private or public cloud, these choices should be easy to deploy and use, and not be a limitation of the solution supplier. Re-purposing content for distri- bution will also be a key element; therefore, integration of transcod- ing is a fundamental component for any solution provider in this space. This integration will make for more efficient movement and deployment of content, in conjunc- tion with a powerful workflow en- gine that addresses the complexi- ties of any broadcast operation. Masstech has all of these com- ponents integrated into an easy- to-use interface with a powerful search component that addresses structured, as well as unstructured, data as the essentials for a broad- caster moving into the future and facing the challenges you have outlined above. IBC2017 will also be the first time the companies will be exhibiting as Masstech Innova- tions. What are some of the key highlights visitors can expect? French: Both companies have been providing solutions in the broadcast marketplace for more than 15 years, and we have the largest installed base of archived solutions in the world. At IBC2017 booth 7.J15T, we hope to show to both the SGL and Masstech client base expanded feature capabilities while emphasising our commit- ment to support and address the growing interest in the cloud and complete solutions. Flash and tape – a perfect pairing of storage technologies The need to have data at the fingertips of corporate managers, producers and consumers is in- creasing. Decisions must be made in a timely manner, which has led to the growing adoption of flash disk storage also known as Solid State Drives (SSD). This type of storage is utilised for hot data — data that requires rapid access. However, over time this type of data cools and needs a low cost and secure place to rest in case it is recalled. That place is LTO tape technology. Here, we discuss what makes SSD hot, what makes LTO tape perfect for cool and cold data, and how these two technologies make the perfect storage pair. What makes SSD tick? SSDs are a non-volatile storage device using integrated circuit as- semblies as memory to store data persistently on solid state flash memory. SSDs are not hard drives in the traditional sense, as there are no moving parts involved. A traditional hard disk drive (HDD) consists of a spinning disk with a read/write head on a mechanical arm called an actuator. An SSD, on the other hand, has an array of semiconductor memory organised as a disk drive using integrated circuits. An SSD may also be referred to as a Solid State Disk. SSD can provide rapid input and output performance compared to HDDs. SSDs can be utilised as the primary target for very high performance jobs with HDDs and tape as alter­ nate targets, and flash SSD has the ability to read data directly and immediately from a specific cell location. High-performance ser vers, laptops, desktops or any