Asia-Pacific Broadcasting (APB) September 2017 Volume 34, Issue 7 | Page 26

PANELLISTS
26
September 2017

Digital age calls for approach to con

Videohouse picks Adder ’ s KVM solutions
Videohouse and Crosspoint has entered a multi-year framework agreement for the supply of Adder Technology ’ s keyboard , video and mouse ( KVM ) solutions . The deal enables Crosspoint , a distributor for the broadcast and professional A / V industries , to supply the complete range of Adder ’ s KVM products . This includes the AdderLink Infinity , AdderView DDX and the AdderLink XDIP , among others . Videohouse , a provider of creative and technical services covering the entire broadcast production process , has used Adder solutions during the broadcast of global events , including the Eurovision Song Contest .
Go with the StreamFlow
Telestream has introduced ScreenFlow 7.0 , the latest version of the company ’ s video editing and screen recording software for Macs . ScreenFlow 7.0 adds a variety of new features , including a built-in screen recorder , and the ability to capture live video from a camera . Users can also export videos by simply choosing from higher quality or quicker autoexport options , where StreamFlow 7.0 will automatically pick the best settings for any given project .
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Production Switchers

PANELLISTS

Fintan Mc Kiernan
CEO Ideal Systems South-east Asia
Patrick So
Regional Manager Asia Pacific Magna Systems & Engineering
Craig Johnson
Managing Director - Media Nielsen
PHOTO CREDIT : ISTOCK , GETTY IMAGES

T

Digital media assets are the lifeblood of broadcasters and pay-TV operators , particularly as multi-screen , multi-device viewing becomes more pervasive . How can operators prevent these key assets from being compromised by cyberattacks and digital piracy ?
Shawn Liew finds some answers .
he most recent cyberattack on HBO perhaps serves as a sombering reminder to the broadcast and media industry : the threat possessed by digital intrusions and attacks is very real , and possesses the unwelcomed potential of escalating into truly crippling proportions .
As premium video content continues to register high demand , digital piracy is on the rise , says Leonid Berkovich , VP marketing , products and solutions , Viaccess- Orca . “ From high-profile sports events to the latest episodes of popular sci-fi or fantasy epics , content is being illegally accessed by a troubling number of viewers ,” he tells APB . “ In some cases , more than four times as many people watch illegally through direct downloads and pirate streaming than watch legally live or via catch-up TV .”
In the most recent HBO incident , for instance , the network has confirmed that 1.5TB of data were stolen , including a Games of Thrones script , which was subsequently leaked online .
And with more content being consumed over a myriad of connected devices , this exposes a number of new threat surfaces for video operators that can lead to business or regulatory risk , Steve Oetegenn , president of Verimatrix , points out . “ Thus , video service operators need
Steve Oetegenn , president , Verimatrix : Where security is concerned , there is perhaps one golden rule — there will always be some new or previously unappreciated points of weakness that might be the source of a new exploit .
proper insight into the health of every application and transaction in order to keep up with the pace of change and deliver outstanding customer service ,” he adds .
To help operators with this endeavour , Verimatrix recently announced the acquisition of the MiriMON technology and development team from Genius Digital , a provider of audience analytics for TV . With this client data collection technology now featured within Verimatrix ’ s Verspective Operator Analytics solution
Lock it in : As more and more content is being consumed over multiple devices and networks , are broadcasters and pay-TV operators adequately protecting their content against cyberattacks and illegal distribution ?
suite , a secure source of return path data from individual client devices can be enabled .
This , Oetegenn explains , provides a detailed view of live and on-demand consumption , as well as subscriber / device interactions , for both linear and adaptive bitrate services . When combined with the Verspective server-side data collection — video-on-demand ( VoD ) servers , content delivery networks ( CDNs ), as well as security and content management solutions — operators gain access to a deep layer of viewer insights that help reduce subscriber churn and create new revenue streams .
This is important , Oetegenn suggests , because protecting and preserving the security of the personal data of subscribers is increasingly viewed as the bare minimum expected of video service providers .
To win the fight against digital piracy , pay-TV operators providing premium content need to address three key technical requirements , Viaccess-Orca ’ s Berkovich proposes . Begin by selecting “ robust ” conditional access system ( CAS ) and digital rights management ( DRM ) solutions . Pay- TV operators , he notes , have moved on from the time when content is protected by the selection and deployment of four or five card-based solutions in the market .
Berkovich continues : “ Today , in a more complex media ecosystem with a greater number and variety of technical requirements , the scope of the CAS options now available includes not only smart card-based systems , but also cardless solutions that allow operators to take a more flexible approach in addressing market demand .
“ In addition to providing live content , pay-TV operators today typically offer a wide range of services , including VoD , catch-up TV and start-over TV .”
Thus , on top of implementing CAS for live content , operators must also ensure their DRM systems are capable of addressing multiple delivery mechanisms , Viaccess-Orca recommends .
However , deploying services based on the most reliable and complete content protection solutions does not free operators completely from the threats of fraud and piracy , Berkovich cautions . Particularly , the illegal distribution of premium content over the Internet presents a much more complex challenge . “ Sports and Holly wood series are two types of content that pirates cherish most , and the audiences of illegal streams number in the