Asia-Pacific Broadcasting (APB) September 2017 Volume 34, Issue 7 - Page 12

12 NEWS & VIEWS Data privacy can build consumer trust & competitive differentiation When it comes to data, video service providers need to go beyond simply keeping it safe The data-privacy landscape is changing in terms of consumer expectations, legislative frameworks, and regulatory enforcement. Worldwide, there are now more than 100 countries with data privacy laws, but even in regions where they do not yet exist, it needs to be a priority for video service providers to build trust with customers through self-enforcement of clear data privacy practices. That was the consensus among an audience of video service providers and industry experts during an interactive panel event Verimatrix hosted in conjunction with CommunicAsia2017 in May. The discussion put a spotlight on how big data will transform the video experience and took a deep dive into how video analytics and data privacy best practices can provide video service operators with a competitive edge. Beyond regulatory and technical dimensions of data stewardship, the audience reaction places a heavy emphasis on ethical considerations for data privacy, suggesting that ethical approaches to protecting subscribers’ personal data should be deemed appropriate, or even demanded, in instances where formal regulations have yet to be put into motion. As video service providers continue to depend more and more on insights gained from customer data, it is becoming clear that this concept of “good data stewardship” is going to be a key source of differentiation. Savvy organisations have a window of opportunity to create a competitive advantage by adopting a customer- centric view, designing appropriate privacy controls and practices into their services, and building and maintaining trust with their customers. Privacy will inevitably become part of every video service provider’s brand; therefore, it will be the organisations that recognise this early on that will have the competitive advantage. Steve Christian, SVP Marketing, Verimatrix This is a clear takeaway from a recent survey report Verimatrix commissioned from Castlebridge and TechPolis entitled, Reality Check: A Look at Today’s Data Privacy Practices of Video Service Providers. This follow- up piece to our white paper, Best Practices in Data Privacy for Video Service Providers — The Five Core Elements, reveals how actual best practices of video service providers stack up, and fall short, to the five core elements of data policy best practices. Key findings from the paper indicate the following: a gap in approaches to transparency in how data about consumers is processed; a lack of focus on communicating with consumers how their data is used; a low level of maturity in the governance of data among video service providers, limited subscriber control over how data is processed; and a bias towards protecting the organisation when assessing risk involved with processing personal data. So, it would seem that despite being increasingly aware of a growing need to secure and respect the personal data privacy of their subscribers, video service providers are leaving treacherous gaps between their current processes and the recommended best practices. The bottom line is that privacy will inevitably become part of every video service provider’s brand; therefore, it will be the organisations that recognise this early on that will have the competitive advantage. Verimatrix, as a long-standing guardian of revenue from video services, is now well positioned as a specialist in the integrity of personal data collection and the associated data warehouse. Visit us at IBC2017 booth 5.A59 to learn more and download our latest paper today at www.verimatrix. com/dataprivacysurvey. q September 2017 IBC celebrates 50th anniversary by maintaining proud traditions AMSTERDAM – In 1967, the first Interna- tional Broadcasting Convention (IBC) was held at the Royal Lancaster Hotel in London, featuring just 32 exhibitors and 500 confer- ence delegates. Back then, the founders identified three key strands that will make IBC a success: a comprehensive exhibition, a visionary conference and the networking op- portunities to share ideas. As IBC2017 prepares to wel- come 55,000 visitors to the Am- sterdam RAI Exhibition and Con- vention Centre, these beliefs have continued to hold true, even as IBC continues to evolve. Michael Crimp, CEO, IBC, says: “IBC has evolved along with the industry, or rather, IBC has strived to identify the key trends which will transform the industry, and en- sure that we are ahead of the curve.” And even in today’s digital age, trade shows such as IBC will continue to play a key role by providing opportunities for visitors to get hands-on with technology, and to ask “awkward questions” of vendors, Crimp suggests, adding: “With the whole industry in one place, it is also the chance to bring technology partners together, to talk through the details of interactivity and interoperability. IBC is the best place to do this because we work hard to deliver the best experience for visitors.” Besides the show floor, where some 1,700 exhibitors are highlighting the latest broadcast technologies, Crimp also urges visitors to find time to attend the IBC Con- ference, which comes with the theme of Truth, Trust and Transformation. Featuring five tracks running over five days, session topics range from the “deeply technical”, such as new codec design, to fake news and alternative facts. “There is not just something for everyone — there is a lot for everyone,” Crimp says. “The industry is so much broader than it once was. Consumers used to watch TV, because that was all the that the technology could achieve. Today, they expect to choose what they want to watch, when and where they want to watch it, and on the device and platform which happen to be convenient at the time.” Besi ́她Ѽѡ% )ɕQѠQЁQɅ͙ȴ)ѥ́ͼѡٕȵɍ)ѡȁ% ͔ܰЁ́ɐ)ѼɔѡɅɽɅѥ)ѕɵ́Ս̃aϊdaѕȴ)ѥٔϊdٕȁѡЁ啅Ȱ ɥ)̸!ͭ胊q ɽѕ́ٔɅ)ѥ䁉ѡѕɅȁ%)ѡɄͽչٕͅ%ѕɹ)́ѡt) ɥͼѥ́ѡ)́ѡɅͥѥѼ%@ѥ٥䃊P)ѡɥͬѡЁѡݥ)ȁхɝЁȁ݅ɔ̸q)ѡɅЁљɴ́ɔ)ѡɔݔѼ́剕͕ɥ)ѡɥ͕ͥͥͅɔ̴)ѕ̳t̸ͅ)MՍ́ѡѕѥѡЁ% ܁)她Ѽ剕͕ɥ䰁ѡЁ䁡́)ٽѕѼѡѽЁѡ܁ Q)մݡɕ́ݼ́)ɕ͕хѥ́єQȴ)ݥͼɔ͕ͥ剕 )͕ɥ䁽ɥ䰁MѕȀ԰ݡɔ)́ɽɽչѡݽɱݥє)ݡЁ͡ձѼɽѕ)ѕЁɅѥ̸)=ѡȁ́% ܁Ց)ͥ́٥Յɕ䀡YH)՝ѕɕ䀡Hݡɔͭ)% Ʌѕ́̀Ѡٕͅѡ́啅ȁݕ԰٥ͥѽ́ѼѡѕɑI$)ᡥѥ ٕѥ ɔ