Asia-Pacific Broadcasting (APB) September 2016 • Volume 33, Issue 8

NEW

7

NEWS & VIEWS

Voyage

September 2016

TV Everywhere as a Service
All You Need To Manage a Complete Pay-TV
Service in the Cloud

www.tvaas.com
Turn to page 37 for more information

www.apb-news.com

NEWS & VIEWS

6

WORLD IN BRIEF

A mobile Olympics

RIO DE JANEIRO – There was
a 150% growth in total video
streams worldwide for the 2016 Rio
Olympics compared to the 2012
London Olympics, said eMarketer.
Many viewers of the Rio Olympics
have also moved from traditional TV and desktop viewing to
mobile viewing, added the market
research company, with convenience and better content cited as
the two main reasons for doing so.

IOC’s own channel

LAUSANNE – The International
Olympic Committee (IOC) has
launched the Olympic Channel to
allow fans to experience the power
of sports and the Olympic Movement all-year round. Starting
Aug 21, after the closing ceremony
of the Rio Olympics, the Olympic
Channel platform is available at
olympicchannel.com via a mobile
app for Android and iOS devices.

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CREATION

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MANAGEMENT

24

| SEPTEMBER 2016 | VOLUME 33 | ISSUE 8

DISTRIBUTION

30

Chance to check out
HDR TV at IBC 2016
by shawn liew

GENEVA – High dynamic range
(HDR) television will bring a whole
new viewing experience to audiences around the world, declared
Zhao Houlin, secretary-general of
the International Telecommunication Union (ITU), which has recently
announced the ITU-R HDR-TV
Recommendation BT.2100.
The proposed new standard
specifies two different approaches
for producing HDR TV images —
the Perceptual Quantisation (PQ)
specification and the Hybrid LogGamma (HLG) specification.
It also allows TV producers to
choose from three levels of detail
or resolution: HDTV (1920x1080),
4K/Ultra HD (UHD) TV (3840x2160)
and 8K (7680x4320), all of which
use the progressive imaging system with extended colour gamut
and range of frame rates in ITU’s
UHDTV Recommendation BT.2020.

The newly announced ITU-R HDR-TV Recommendation BT.2100 is specified
for the delivery of HDR TV images, as more HDR TV sets become available,
including Sony's ZD9 4K/Ultra HD HDR Android TV. However, is HD HDR a real
option for broadcasters in Asia?

HDR will be an important factor
in improving the TV viewing experience, and may not necessarily
be restricted to 4K/UHD and beyond, suggested Dr Peter Siebert,
executive director, DVB Project.
“Personally, I see a big future for
the combination of HD and HDR,

PCCW Media invests in quality content
HONG KONG – PCCW Media has acquired an equity interest in US-based
STX Entertainment. As part of this
investment, PCCW has also signed
an overseas content distribution
agreement with STX Entertainment
to bring original and first-run Holly­wood content.
The companies will also co-produce regionally tailored programmes
for PCCW to distribute across its pay-TV and over-the-top (OTT) services
in Hong Kong, South-east Asia and India.

especially for terrestrial services,”
he told APB.
The current stumbling block to
the adoption of HD HDR, Dr Siebert
pointed out, lies with the ability,
or lack thereof, of legacy receivers
to work with a 10-bit transmission
88

X-PLATFORM

Local content
key in new era
of audience
engagement?
LE GRAND-SACONNEX – Subscription-video-on-demand (SVoD)
services are continuing to gain
favour with European subscribers,
growing by 56% between 2014
and 2015. By 2020, expect 50 million European households to have
at least one SVoD subscription,
said the Market Insights: SVoD in
Europe report from the European
Broadcasting Union’s (EBU) Media
Intelligence Service.
However, these are “modest
gains” compared to the US, which
remains the driver of global SVoD
consumption. SVoD services in
Europe are generally used as a
complement to traditional TV,
rather than as a substitute, Florence
Hartmann, senior media analyst at
EBU, told APB.
“Although the emergence of
SVoD services may be one of the
factors behind the slight erosion of linear TV viewing in some
88

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