❝ Online or OTT TV distribution is quickly eating the world by delivering highquality video to any device over the public Internet .❞
flexibility • scalability • efficiEncy
MEETING DEMANDS FOR PERSONALISED CONTENT the opportunity to localise and ultimately personalise advertising based on the viewer ’ s location , cookies and other data available from IP devices . It allows longer programmes to be broken automatically into clips for repurposing across the Web . You no longer have to start from the original programming and manually build what is needed for each online application . Instead , you can work from the same stream packaged for linear broadcast .
What is the second problem ? Bell : With IP media devices , metadata is king . If you are not familiar with that buzzword , metadata is data that tells you about other data . It describes the content of a file , how the file is structured , when it was created and so on . Metadata is already heavily used in production , post production and distribution , and it is what lets automation systems assemble programmes on the fly from assets in a content management system .
The problem is that metadata frequently does not survive the compression and encoding process in usable form that complies with industry standards . So again , you have to go back to the original uncompressed programme and manually build what you need for OTT . Otherwise , there is a serious risk of poor performance in OTT distribution .
What is the solution ? Bell : Technology providers including a small US firm , Crystal , have developed software that automatically analyses linear programme files for their metadata , corrects errors and fills in fields to ensure that the clip being put online does what it is supposed to do .
Having the right metadata not only eliminates manual work and improves performance , but it is also vital to ensure that advertising is inserted and that you can verify that fact for the advertiser . It is also where the money comes in .
There is going to be a great deal of innovation in this space in the next few years , and broadcasters should keep alert to developments that can help turn those non-linear pennies into a meaningful return-on-investment ( ROI ).
❝ Online or OTT TV distribution is quickly eating the world by delivering highquality video to any device over the public Internet .❞
— Robert Bell , Executive Director ,
World Teleport Association
• The World Teleport Association advocates for the independent teleport industry and promotes excellence in its business , operations and technology . For more information , visit www . worldteleport . org .
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