MEETING DEMANDS FOR PERSONALISED CONTENT
Delivering specific content to specified viewers
At a time when viewing habits are changing and satellite broadband connectivity is rising , high throughput satellites ( HTS ) will gain greater traction as it can deliver more capacity than traditional fixed-satellite services . And equally important , HTS is also capable of delivering specific content to specified viewers , thereby meeting the growing demands for personalised content . Indeed , it will play a pivotal role in addressing OTT viewing and the accompanying bandwidth requirements . HTS will be a hit . Shawn Liew reports .
In an increasingly digital world , change — that of the most disruptive nature — is altering lifestyles and reshaping consumer behaviours . While there are reasons to be optimistic that linear TV will be around for a long time yet , there can be no disputing that TV and media content are now being insatiably consumed on over-the-top ( OTT ) platforms .
As this trend continues to grow , and as bandwidth-hungry video streaming services proliferate , many industries will be profoundly impacted , including quite possibly a repainting of the satellite supply picture .
HTS beams down on new satellite broadcast age FSS wide beam broadcast distribution at C-band has , by and large , been a permanent fixture for the satellite broadcast industry for many decades . However , is this dominance about to come to an abrupt end ?
Wide beam satellite capacity and dozens of transpondersatellites of yesteryear face “ enormous pricing pressures ” across a number of verticals . From 2015 to 2025 , widebeam revenue is expected to drop by over US $ 1.25 billion , predicted Northern Sky Research ( NSR ) in its Global Satellite Capacity Supply and Demand , 13th edition report , published last July .
However , with HTS , the satellite industry will enjoy a renaissance of sorts . Over the same period , more than $ 7 billion in new revenues will pave a growth path for operators to pivot towards new business models and new ways of selling satellite capacity , according to NSR .
Another consulting and research firm paints an equally rosy picture for HTS . Driven by a deepening market shift towards bulk capacity leasing and rapidly increasing data usage per end-user ,
Many satellite operators today are ready to support HTS applications . However , they are not in a hurry to neglect more traditional C-band applications . The Eutelsat 172B satellite , for instance , hosts a C-band , Ku-band and HTS payload that will allow multiple needs to be addressed .
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