Asia-Pacific Broadcasting (APB) Satellie Special Supplement 2015 | Page 3

SATELLITE S 2 P 0 E 1 C 5 I A L
Satellite a key delivery platform in Asia-Pacific
Satellite remains key
content delivery platform
in Asia-Pacific
With new 4K UHD channels launched over satellite in Japan in March
this year, some in the industry believe that satellite will be the leading
platform for 4K UHD services to be launched in Asia-Pacific.
While the 4K UHD debate rages on, many TV services delivered to one of
the biggest and most diverse regions in the world continue to depend on
satellite, as Shawn Liew finds out.
According to
a September
2014 survey
by Intelsat,
Asia-Pacific
is expected
to lead in
4K Ultra HD
adoption,
with satellite
the primary
platform for
its delivery to
the home.
B
y the time you are reading this, 4K Ultra HD (UHD)
would have landed firmly on Asian shores, as
Japanese direct-to-home (DTH) operator Sky
PerfecTV is scheduled to launch two 4K UHD channels on
March 1 this year.
Sky PerfecTV’s launch followed on the heels of the Next
Generation Television and Broadcasting Promotion Forum
(NexTV-F), which began 4K UHD broadcasting in Japan via
satellite in June last year. Called “Channel 4K”, the service
is heralded by the Japanese government.
One of the first major events to be broadcast on Chan-
nel 4K was last year’s FIFA World Cup in Brazil, where
selected matches were broadcast via international feeds
from Brazil.
Taking into account its cost-effectiveness, and sheer
delivery footprint, it is perhaps not surprising that satellite
has been touted by many as one of the leading platforms
for the delivery of 4K UHD content to the home.
What might be surprising to many, is the region where
4K UHD is expected to gain most traction — Asia!
An
Supplement
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