Asia-Pacific Broadcasting (APB) October 2018 Volume 35, Issue 9 | Page 4

contents www.apb-news.com The leading source of Broadcasting & Multimedia News in the Asia-Pacific since 1983 The Voice in the Broadcasting and Multimedia Industry October 2018 (volume 35 issue 9) 18 22 24 The Official Publisher & Media Partner of Premier Broadcast Shows Worldwide APB is the shortest route to reach the Asia-Pacific Market Go Green, Go Digital! Visit www.apb-news.com for the latest news 35 years News & Views 6 VIEW FROM THE TOP: AVIA looks to grow and innovate video ecosystem in Asia Louis Boswell, CEO of the Asia Video Industry Association (AVIA), explains the key goals of the revamped CASBAA. 7 PROMPTINGS: Great storytelling holds no fear Mads K Baekkevold, director at Media Monks, shares his process of shooting a series of horror films for Universal Studios Singapore. 9 EVENTS: Preview of Inter BEE 2018, review of IBC Show 2018 and calendar of events. Creation 16 FEATURE: A vibrant new era of storytelling Prior to any final broadcast, video content goes through a long process of conceptualisation, acquisition and the final stage of post production, where the picture is enhanced, bringing out more details and dynamic range. Management 18 FEATURE: IP routing on the switch As the transition to IP continues to gain pace, how will a key broadcast function such as routing evolve alongside? 20 IHSE supports 4K/Ultra HD transmission with new extenders IHSE has extended its Draco ultra high-end extender series with Cat X transmission of video signals up to 4K60. Asia-Pacific Broadcasting (APB) has been the voice of the broadcast and multimedia industry for the past 35 years. It brings news of groundbreaking events and features interviews with decision-makers and professionals in the industry.