Asia-Pacific Broadcasting (APB) October 2016 • Volume 33, Issue 9 - Page 9

The Blackmagic URSA Studio Viewfinder turns your URSA Mini into the ultimate live studio camera! Now you can turn URSA Mini into a professional live production camera by adding the URSA Studio Viewfinder! Featuring a large 7” screen with variable tension mounting points, tally and external controls, the URSA Studio Viewfinder integrates perfectly with URSA Mini. You get live production features and true digital film quality images with incredible texture, detail and color that are far superior to standard broadcast cameras! Studio or On Location Operating a camera at live concerts, sports, and long events can be back breaking if you have to look through a tiny eyepiece all day! The URSA Studio Viewfinder has a large display with handles and external controls that let you comfortably stand behind the camera and follow the action for hours on end! The rugged external controls let you adjust settings without taking your eyes off the action, plus tally lights make it easy to identify which camera is live! Designed for Live Production The all metal design of the URSA Studio Viewfinder features the highest quality variable tension mounting points and an articulated arm that lets you adjust the position and angle of the viewfinder. You can set the perfect amount of resistance, allowing you to move the viewfinder independent of the camera! This lets you keep the viewfinder still and your eyes on the screen, while quickly panning the camera to follow things like fast action sports! *SRP is Exclusive of Taxes. Lens and accessories sold separately. Control at Your Fingertips The URSA Studio Viewfinder features extremely high quality buttons and dials that are perfectly positioned so you can quickly display frame guides, focus overlays and change settings! The menu dial lets you fly through options as well as magnify the image to check detail and focus. You also get dedicated brightness, contrast and focus peaking knobs, along with three customizable function buttons for zebra displays, custom LUTs, edge focus detection and more! Advanced SDI Control Protocol The combination of URSA Mini and URSA Studio Viewfinder give you a complete studio camera that can be controlled remotely using Blackmagic Design’s advanced SDI control protocol! This protocol uses available space in the SDI stream for talkback and to send data, commands as well as video back to the camera on its program input. You can turn on the viewfinder tally light, balance camera color, adjust focus and more, right from your ATEM switcher without having to run any additional control cables! Blackmagic URSA Studio Viewfinder Blackmagic URSA Mini from S$2,425* S$4,045*