Asia-Pacific Broadcasting (APB) November 2018 Volume 35, Issue 10 | Page 11

NEWS & VIEWS
November 2018
11
expands digitally across
❝ As more and more users adopt OTT and streaming, the
advertising business will usher in the next big change in
digital consumption. We expect to see more advertising
video-on-demand (AVoD) offerings in the market space. ❞
— Will Chao, Vice-President, Product Development and Programming, DMR
DMR is also an OTT channel
publisher and developer with a
total of five owned and operated
OTT channels under its belt. Besides
catering to audiences in the digital
age, DMR also aims to curate these
OTT channels for audiences who
are underserved via traditional
media outlets.
With consistently growing
libraries, the five OTT channels
— Yuyu, Midnight Pulp, Cocoro,
KMTV and AsianCrush — have each
become the streaming destination
of their respective genre, said DMR.
n Yuyu — Curated for millen-
nials and post-millenials, Yuyu is a
general entertainment streaming
service featuring a library of films
and TV series from around the
globe.
n Midnight Pulp — Midnight
Pulp is the service which DMR
labels as the “perfect late-night
channel”. Streaming “all things
strange from the dark side”, Mid-
night Pulp offers curated selection
of cult programming, from science-
fiction to horror and thriller films.
n Cocoro — As the destination
for the family on-the-go, Cocoro
is packed with kids-friendly pro-
grammes designed to educate and
entertain. Children can unleash
their imagination as they learn,
play and explore big ideas with the
colourful Cocoro characters.
n KMTV — From the newest
releases to variety show highlights
and all things in between, as long
as it is related to South Korean pop
culture, it is probably in KMTV.
n AsianCrush — The streaming
service for Asian trends and enter-
tainment, featuring Asian film and
TV content on-demand.
With a vision to be the home
for Chinese programming in North
America, AsianCrush further es-
tablished strategic partnerships
with Chinese theatrical distributors
China Lion and Orchid Tree. The
agreement kicked off in July this
year with the premiere of director
Ann Hui’s Our Time Will Come, a
war-time drama starring Zhou Xun,
Eddie Peng and Wallace Huo.
Other Chinese films available
on AsianCrush include The Viral
Factor, The King Of The Streets,
Run For Love, Anniversary, Lucky
Fat Man, Breakup Buddies, Bangkok
Revenge, Youth, Fist and Faith,
My Wife Is A Superstar, Breakup
Guru, Show Me Your Love, Vampire
Cleanup Department, and My Alien
Girlfriend.
Chao elaborated: “DMR has al-
ways been quite platform-agnostic
when it comes to distribution. We
utilise the viewing data gathered
on our various distribution outlets,
DMR’s OTT channels — Yuyu, AsianCrush, Midnight Pulp, Cocoro and KMTV —
are packed with content curated in their respective genre.
be it Prime Video, Hulu or other
smaller platforms, to help us shape
the programming of our owned
and operated OTT channels. It is
always our intention to be an ac-
tive participant in the cord-cutting
revolution, and having footprints
on as many platforms as possible
gives us a great foundation to fill
out the niches in the streaming
market.
“We are also interested in incor-
porating social media elements in
the streaming of long-form con-
tent. We have seen it work on live
streams with YouTube and other
video-based social media plat-
forms, but it will be interesting to
see if these social media elements
can be expanded into OTT.”
All five OTT channels are avail-
able in North America across all
outlets for OTT channel consump-
tion, including Web, Roku, Apple
TV, Amazon Fire TV, Chromecast,
iOS and Android phones.
Despite enjoying success in the
North American region, Chao re-
vealed that the company currently
does not have any plans to expand
into other markets. He concluded:
“But since our channels’ social
media brands have enjoyed a very
engaging global presence, we are
definitely considering the poten-
tial of opening up our services to
key territories, such as South-east
Asia.”
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