26 X-PLATFORM
November 2017
Empowering global content delivery
To meet an increasingly competitive marketplace and demanding audiences , the technology and methodologies needed to get content from the studio to the screen have evolved considerably over the past decade , said Ian Brotherston , chief executive of TVT / DMC .
He continued : “ To meet shortened delivery cycles and content proliferation across multiple platforms and delivery paths , operators need to start embracing new ways of working that take advantage of not only cloud , but also innovative software tools that enhance the effi ciency of both technical processes and human collaboration .”
To address these issues , TVT / EMC , a global content and services company formed by TVT ’ s acquisition of Digital Media Centre ( DMC ) from AMC Networks International , has released a new report entitled
The Science of compliance and international content versioning .
The second in a twopart series looking at the forces driving opportunities in new markets , including the rapid growth of over-the-top ( OTT ) TV services , the report outlines the processes and support structures needed to achieve state-of-the-art content versioning , regulatory compliance and media asset management .
It also draws insights from TVT ’ s work for global clients such as A + E Networks , Discovery Communications , Netflix and the BBC , and follows the journey content takes through the stages of ingest , preparation , compliance , craft edit and delivery .
Emerging technologies such as the cloud are only of benefit if they are deployed within the right workflow , said TVT / DMC in a new report .
cate nature of each region , including legal , cultural and technical challenges . Emerging technologies such as the cloud are only of benefit if they are deployed within the right workflow , and that means tough decisions may need to be made about how content must flow within its journey .”
Ultimately , operators who can streamline content distribution while reducing costs — without sacrificing quality — will be the next industry leaders , TVT / EMC concluded .
To read The Science of compliance and international content versioning in full , visit www . tvt . biz .
MCTV launches IPTV service with Espial Elevate
US-based MCTV has launched a a next-generation IPTV service with the Espial Elevate softwareas-a-service ( SaaS ) platform . With Elevate , MCTV expands its market reach and benefits from a single platform to manage services across cable RF and fibre IP customers .
Robert Gessner , president of MCTV , said : “ We recognised an opportunity to embrace IPTV and introduce a platform that will mimic our RF products and bring the latest IP technology to our customer base .
“ Espial ’ s Elevate cloud platform will allow us to improve our customer service and support operations by providing a single
Another highlight of the report is the discussion on how cloudbased technologies can help operators ensure people are assigned jobs and provide access to different areas such as item validation , tracking , versioning and reporting .
TVT / DMC wrote : “ The industry is still powered by expertise from people who understand the intri-
US-based MCTV has launched a a next-generation IPTV service with the Espial Elevate software-as-a-service ( SaaS ) platform .
cloud-managed platform with a consistent , unified user experience
across our RF and IPTV networks , as well as our managed and con- sumer-owned devices .”
The cloud-based Elevate video platform lets MCTV achieve predictable costs and delivery by capitalising on existing headend equipment , customer-premises equipment and the economies of scale and scope of Web technologies .
Featuring advanced analytics , detailed reporting , easy integration and a powerful marketing engine , the platform allows MCTV to further penetrate lucrative market segments across its customer base .
It also allows MCTV to harness an ongoing roadmap of capabilities as new devices , applications and use cases are continuously delivered , added Espial .
Intertrust , EVIO demo HbbTV ecosystem
Intertrust Technologies Corporation and EVIO Polska have demonstrated what they call the “ world ’ s first , fully standardsbased , secure HbbTV system ”’
The system sees EVIO ’ s eCA conditional access ( CA ) system built on Intertrust ’ s ExpressPlay content monetisation platform , and is designed to provide a secure , software-based CA system with subscriber management , access and rules-based control , pay-per-view ( PPV ), network personal video recorder , and many other features .
ExpressPlay provides standards-based content protection engines with digital rights management ( DRM ) and CA capabilities .
Kenny Huang , general manager for Intertrust ExpressPlay , explained : “ Intertrust and EVIO have delivered a future-proof , open standards-based solution for modern video distribution . As using proprietary CA systems defeats the purpose of a standards-based solution , ExpressPlay ’ s Marlin-centric solution is the best way to build a fully standardsbased CA system . Our technology is future-proof , open and secure , and is approved for use by Hollywood .”
Evio ’ s eCA , based on Intertrust ’ s ExpressPlay , is a content protection system for both linear and IPTV , the companies added . It offers all the functionalities of traditional , card-based CA , but without requiring dedicated hardware or high costs . ExpressPlay is also broadly deployed for over-the-top ( OTT ) TV services globally , and is ideally suited for HbbTV systems .