17
MANAGEMENT
November 2017
Adder
Technology’s
IP-based KVM
solutions are
capable of
delivering 4K/
UHD, HDR and
HFR videos, as
its solutions are
designed to run
over standard
IP infrastructure
supporting copper
and fibre links.
ASHARKYU/SHUTTERSTOCK.COM)
format, he declares.
The file format, according to
Smith, is the most important as-
pect for longevity of access and
reuse. One such format is the MXF
(Material Exchange Format) digital
file format that contains audio,
video, subtitles, timecodes and
other metadata, including HDR
metadata.
He continues: “A further stand-
ard that uses MXF files is IMF
(Interoperable Media Format), a
methodology in which multiple
versions of a programme can be
packaged into a single deliverable.
For example, the main programme
might be aired in English, but the
same deliverable can include a
dubbed soundtrack to produce a
French version, as well as opening
and closing video credits for the
German version.
“IMF can even define the con-
version from the master content in
the deliverable package to a specific
version required for broadcast use.
Under this circumstance, an IMF
deliverable might include UHD-1
content in ProRes format, since
this will provide the highest start-
ing quality.”
Moving forward, Smith believes
that IMF is able to offer “exciting
opportunities in streamlining and
enhancing the complete produc-
tion chain” while maintaining the
director’s original “artistic intent”.
The ability to generate and easily
manage multiple versions simplifies
monetisation of content through
customisation for different target
audiences, delivery systems or
displays, and is a compelling and
future-proof proposition for any
content producer, he concludes.
The demand for 4K/UHD, HDR
and HFR productions are primar-
ily driven by sports events as well
as online video platforms such as
Netflix and Amazon. Particularly
for Netflix and Amazon, bot