Asia-Pacific Broadcasting (APB) November 2016 Volume 33, Issue 10 | Page 12

12 NEWS & VIEWS
12 November 2016

No change in demand for linear services ; what ’ s changing is consumer demand : BBC

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operators need to provide ondemand services simultaneously , Wong advised .
The reality with 4K / UHD was perhaps best described by David Weiland , EVP , BBC Asia . “ A lot of our documentaries are shot in 4K / UHD , but as yet , we don ’ t have any plans to broadcast in 4K / UHD ,” he detailed .
In Asia , the BBC is working within the pay-TV ecosystem to produce new services and to address the shift to on-demand viewing . Like many of his counter parts , Weiland does not see a drastic waning in demand for linear services .
What is changing is consumer demand , he said , elaborating :
“ Most households have more channels than they actually watch [ because of the pay-TV package they signed up for ]. Our linear portfolio in Asia is basically four channels , serving the niched news market .
“ Will skinny bundles become more popular ? We are going to see certain genres of content going to on-demand , where bingewatching is increasingly common . Attention spans are shortening , and there is just a new generation that just don ’ t watch TV on a TV screen .”
These “ cord-nevers ” — or people who have simply not paid for traditional TV services — may , on the contrary , be subscribers to subscription-video-on-demand ( SVoD ) services such as Netflix ,
arguably the biggest disruptor to traditional TV .
How , then , does Netflix keep its subscribers engaged ? Invest in “ very strong infrastructure ” in order to improve the user experience , revealed Tony Zameczkowski , VP , business development , Netflix . But more importantly , it gives consumers control over the content they want to watch , Zameczkowski stressed .
“ About one-third of our content is produced or co-produced by Netflix . Viewers expect local content , and we believe in creating content that can travel around the world ,” he added .
While describing Netflix as a “ very good partner ” for the BBC , BBC Asia ’ s Weiland said Netflix has yet to create a big impact in Asia . What it needs to do , according to him , is to produce more localised content , an aspect which Netflix has somewhat underestimated when moving into Asia .
He continued : “ But Netflix has stengths which we can all learn
David Weiland , EVP , BBC Asia : Attention spans are shortening , and there is just a new generation that just don ’ t watch TV on a TV screen .
from . For example , its content never buffers .”
MNC Vision ’ s Tanoesoedibjo , on the other hand , predicted a tougher ride ahead for Netflix , especially in a country like Indonesia .
Already facing a crest of regulatory barriers , Netflix will also have to ensure localised content in a country that already has more than
130 channels . “ It will not be easy for Netflix in Indonesia because of the lack of broadband infrastructure … Broadband remains too expensive for the average Indonesian ,” he reiterated .
The APSCC 2017 Satellite Conference and Exhibition will be held in Tokyo , Japan from October 10-12 .

Marking 25 years of pay-TV in Asia

Giving consumers control is key today , said Tony Zameczkowski , VP , business development , Netflix . He also acknowledged the need to create localised content — or content that can travel around the world .
MACAU – With 2016 marking the 25th anniversary of both cable TV in Asia-Pacific and the inauguration of CASBAA , the CASBAA Convention 2016 will be taking place from the Studio City in Macau .
With the theme of Pay-TV : It ’ s a sure bet , this year ’ s convention will address issues on piracy and the rise of the pirate black box , or the “ Illicit Streaming Device ”, as well as covering topics at the heart of the digital transformation of the broadcast industry .
According to CASBAA , the increased broadband capabilities and the rise of digital disruptors has had a significant impact on the way content is now disseminated and consumed . This , in turn , is forcing established industry players to urgently rethink their business models .
Christopher Slaughter , CEO of CASBAA , explained : “ The simple truth is that companies that fail to evolve
will be left behind . By taking a look at some of the best practices in the industry , both in our neck of the woods and farther afield , it is our belief that the CASBAA Convention will help our members find ways to navigate — and even conquer — the uncharted territory ahead .”
This year , more than 40 operators from 15 markets have already confirmed their attendance at the CASBAA Convention , while a number of operator interviews will take place throughout the conference .
A panel discussion hosted by Marcel Fenez , president of Fenez Media , will also examine the future of Asian pay-TV , and attempt to answer questions such as whether broadcasters will embrace over-the-top ( OTT ) as the preferred delivery platform .
For more information , visit www . casbaaconvention . com .
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n NOVEMBER
November 7-10 CASBAA CONVENTION 2016 Studio City , Macau www . casbaa . com /
November 16-18 INTER BEE 2016 Makuhari Messe Tokyo , Japan www . inter-bee . com /
November 29 - December 1 DVB ASIA 2016 InterContinental Hotel Bangkok , Thailand www . dvbasia . org
n DECEMBER
December 1-2 IABM ANNUAL INT ’ L BUSINESS CONFERENCE 2016 UK www . theiabm . org
n n n 2017 n n n
n MARCH
March 6-9 ABU DBS 2017 Hotel Istana Kuala Lumpur , Malaysia http :// www . abu . org . my
March 21-23 CABSAT 2017 Dubai World Trade Centre http :// www . cabsat . com /
March 23-25 CCBN 2017 China International Exhibition Centre Beijing , China http :// www . ccbn . tv / EN / channels / 160 . html
n APRIL
April 22-27 2017 NAB SHOW Las Vegas Convention Center Las Vegas , Nevada , USA http :// www . nabshow . com /
n MAY
May 16-19 KOBA 2017 COEX Exhibition Centre Seoul , South Korea http :// www . kobashow . com / eng /
May 23-25 BROADCASTASIA / COMMUNICASIA2017 Suntec Singapore / Marina Bay Sands Singapore http :// www . sesallworld . com /