May-June 2017 X-PLATFORM 51
Harmonic powers Globosat ’ s IP broadcast workflow
Brazilian multi-channel cable and satellite TV service provider Globosat has set up a hybrid IP infrastructure based on Harmonic ’ s Spectrum X advanced media server system and MediaGrid shared storage system .
Pioneered for the broadcast of a 24- hour 4K / Ultra HD ( UHD ) channel during the Rio Olympic Games last year , Globosat has since expanded the use of Harmonic technology for playout and offline content management in the IP domain . This , said Globosat , maximises the efficiency of its production operations for a variety of programming .
Lourenco Carvano , senior director of technology and engineering at Globosat , said : “ Support , product reliability and
ZOO Digital has launched the entertainment industry ’ s “ first ” cloud-based dubbing platform .
Called ZOOdubs , the platform encapsulates the entire dubbing process , from script localisation and adaptation to casting , auditioning , recording , editing and mixing . Based on cloud technology , ZOOdubs systematises the dubbing process , centralises control , reduces errors and makes it simpler to manage the end-to-end workflow .
With ZOOdubs , content owners have greater visibility of the dubbing process than ever before , said ZOO Digital . They are able to track projects as they move through the process milestones , review and approve material , and join in dubbing sessions from anywhere in the world , at any time .
More specifically , ZOOdubs has been designed to address traditional issues associated with the dubbing process . This includes its propensity for error , its inability to provide content owners with more visibility of the
Linius ’ new video virtualisation a ‘ transformative breakthrough ’
Linius Technologies has unveiled a new video virtualisation technology , which allows for the manipulation of video files between source and destination . This , according to the company , creates new opportunities for TV providers and content owners to protect , personalise and monetise video assets .
Linius also believes that virtualisation provides traditional TV providers in the broadcast and cable industries with “ unprecedented levels of personalisation ”, by producing streams for individual viewers . Viewers can also be targeted with personalised ad units that can be inserted in real time as the video stream is being transmitted , creating the same programmatic advertising opportunities the Internet has been delivering .
As a result , traditional TV providers can halt the drift of ad dollars from TV to the online marketplace while providing a viewer experience that is more targeted and commitment to innovation combine to set Harmonic apart from the competition , and we look forward to leveraging the company ’ s technology to set the regional standard for all-IP facilities .”
Designed for production and playout applications , the Spectrum X media server system eases the transition to IP broadcast workflows by integrating SDI and IP I / O — with SMPTE 2022-6 support — in the same chassis .
This ability to bridge baseband and compressed interfaces is critical today , as most broadcasters are making an incremental shift away from existing SDI infrastructure towards all-IP infrastructures , Harmonic concluded .
ZOO Digital launches cloud-based dubbing platform
workflow , and its engagement with only a limited pool of voice talent . ZOOdubs also works to eliminate the delays and additional costs caused by lines of audio missed during recording sessions ; and the repetition of the same voice artistes appearing over and over again .
Stringent cloud-based security protocols also ensure that all video , audio and dubbing reference materials are stored securely yet conveniently accessible to authorised collaborators in the cloud .
Gordon Doran , president at Zoo Digital , said : “ ZOOdubs delivers a huge step forward for dubbing services . It addresses head-on the key challenges faced by content owners , and aims to shake up an industry which has been crying out for a service provider to do dubbing differently .
“ With ZOOdubs , the process is no longer a black hole but now an end-to-end workflow , with complete visibility every step of the way .”
relevant . For content owners and licensors , virtualised video has the added advantage of being piracy-proof , because there is no actual file that can be downloaded .
Calling video virtualisation a “ transformative breakthrough ” for broadcasters and cable TV providers , Chris Richardson , CEO of Linius Technologies , said : “ Our Virtualisation Engine applies to video the same principles that have transformed computing , networking and data storage — virtualisation . Now , we can create virtualised video that is lighter , more agile , and able to be subjected to all kinds of commands , queries , business rules and broadcast workflows .
“ Virtualisation opens opportunities for TV providers to create hyper-personalised experiences , insert targeted advertising , introduce payment gateways within the content itself , enhance piracy protection and allow for instant video integration across multiple platforms .”
A Massive boost for the OTT ecosystem
Massive Interactive has launched a major update to its Massive AXIS video merchandising platform , designed to provide operators with the ability to package , present and monetise their video assets in real time across any device .
According to Massive , its advanced merchandising and real-time audience segmentation technology allows operators to make “ dramatic shifts ” in how they optimise their video applications to increase engagement levels and reduce customer churn .
New functionality , the company added , empowers operators to use their video applications as a way to increase revenue by instantly responding to the latest trends or developments , connecting viewers with the right content at the right time and across any device to achieve their business goals .
Ron Downey , CEO and co-founder of Massive Interactive , said : “ While video apps are the primary means to connect viewers with their TV shows , movies and other content they are watching , what is essential to our customers is a platform that creates
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�Massive has established a new standard to optimise the online ‘ retail ’ experience in the multiscreen video space . �
— Ron Downey , CEO and Co-Founder , Massive Interactive
a truly flexible video retail environment . Massive has established a new standard to optimise the online ‘ retail ’ experience in the multi-screen video space .”
A key new feature of the enhanced Massive AXIS is Segmentation Tags , which offer content schedulers and product managers the ability to personalise subscriber experiences , providing “ unmatched versatility ”.
Service providers now have the power to respond directly to A / B testing and audience behaviour , setting new industry benchmarks in targeting content to separate audience groups through unique user experiences , Massive concluded .
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