Asia-Pacific Broadcasting (APB) May/June 2017 Volume 34, Issue 4 | Page 49

X-PLATFORM May-June 2017 49 Above: Caton Technology’s solutions, powered by the company’s R2TP and F2TP technologies, are designed to easily integrate with most existing IP-based production and post-production environments. Left: Sony’s live IP Live Studio as part of its Digital Motion Picture Centre Europe (DMPCE) at Pinewood Film Studios in the UK demonstrates a full-IP ecosystem. The control layer also has a key role to play in hardware virtualisa- tion, or what Lawo terms “soft- ware-defined processing”, Erlitz adds. This, he says, allows users to run any processing function by software with a cloud-based, high- performance processing platform, instead of using dedicated, one- per-function modular gear. Such an approach, according to Erlitz, is essential to fully take ad- vantage of integrated IP set-ups, as the functionality of any given sys- tem can be tailored to its specific application by the loading of differ- ent software processing modules whenever they are needed. “Apart from much higher flexibility and automation possibilities, this again leads to an improved utilisation of the given resources,” he says. On the road to broadcast IP, one concern that broadcasters may plausibly raise is this: If I deploy solutions from different vendors in an IP ecosystem, can I be assured that they can all work together in a cost-effective manner? This brings interoperability into perspective, although industry stakeholders have been working hard as a collective unit to address this issue. Lawo, Riedel and Sony, for example, are all members of the Alliance for IP Media Solutions (AIMS), a not-for-profit industry consortium dedicated to an open- standards approach that moves broadcast and media companies “quickly and profitably” from legacy SDI systems to a virtualised, IP-based environment. It is of “absolute importance” that industry stakeholders and partners work together to bring IP solutions to market that offer com- plete interoperability, are based on open standards, and integrate into media workflow environments, says Sony’s Takahama. Sony, he points out, has been committed to developing IP solu- tions that are “ready today, open for tomorrow” for more than 15 years. For instance, the company last year, launched a dedicated live IP Live Studio as part of its Digital Motion Picture Centre Europe (DMPCE) at Pinewood Film Studios in the UK. The studio demonstrates a full-IP ecosystem, showcasing the scalability and benefits of Sony’s Networked Media Interface (NMI), and aims to create opportunities for Sony partners and customers to test and operate a complete IP workflow. This initiative however, does not deflect from Sony’s commit- ment to the AIMS cause, which is likely to be given a real shot in the arm when the SMPTE ST 2110 standard is fully ratified this year. Partnerships such as AIMS, Takahama highlights, will only benefit the industry and broad- casters by giving them the flex- ibility to explore new business models, maintain best-of-breed networks and add new capabili- ties, without proprietary lock-in or having to build new workflows. For Riedel’s O’Neill, the bottom line is, again, about choic- es. IP interoperability will become a key factor in a vendor’s future longevity, he warns. “Just con- necting devices and getting them to work together takes up a huge amount of time in any broadcast installation,” O’Neill continues. “All of us are under pressure as our broadcast customers’ funding and business models evolve. They can’t count on huge brands spend- ing millions in advertising dollars anymore, so they’re on the hunt for new revenue streams.” The consequences? Content creators need to create more, and broadcasters need to broadcast more — all while reducing costs. “So if you can reduce 25% of your investment, wouldn’t you want to do that?” O’Neill asks. AIMS, he adds, is also more than just vendor collaboration. Besides featuring some of the world’s most prominent technol- ogy manufacturers, AIMS also welcomes broadcasters — or the end-users — into the fold. “This gives the end-users vital access to the vendors and integrators who are following the AIMS roadmap to IP interoperability,” O’Neill explains. “For us as manufacturers, we need inputs from end-users to make sure that our solutions meet their needs — there’s no point inventing a square peg for a round hole!” Expect the current AIMS and NMOS (Networked Media Open Specifications) initiatives and the resulting SMPTE offsprings to become the dominant standards in the industry, predicts Lawo’s Erlitz. “This will happen much faster than what we have seen with other standardisation processes in the media industry before,” he says, be- fore adding that the development and refinement of interoperable standards is a continous process that requires active cooperation between manufacturers and end- users alike. “For manufacturers who follow this route, this is a big chance as customers naturally favour open standards over pro- prietary solutions,” he concludes. And a unified approach to- wards IP will be high on the agenda at BroadcastAsia2017 in Singapore from May 23-25, where the Broad- cast IP Inter-Op Lab will attempt to demonstrate the viability of IP to Asian broadcasters. Set up by APB, in collabora- tion with systems integrator Ideal Systems and show organiser UBM SES, the lab will showcase what is working in IP today and highlight interoperability between different manufacturers. It will also offer a hands-on approach of working on an all-IP ecosystem, and will include a live broadcast studio, as well as content editing and distribution to over- the-top (OTT) platforms, all in real-time IP. The Bro