May-June 2017 NEWS & VIEWS 21
Connecting the future now
ADB ’ s graphyne2 platform is designed to deliver a cloud-optimised solution for next-generation pay-TV and OTT operators .
ADB paves the path to online and mobile era
ADB is demonstrating the graphyne2 platform , the personal TV solution designed to help pay-TV operators meet subscribers ’ demands in a multi-screen connected world . Offering personalised and intuitive user experience ( UX ), graphyne2 provides the “ connected ” operator flexibility in managing the look and feel remotely through the App Configurator Tool , while enabling viewers to browse and select content and services easily .
Leveraging ADB ’ s expertise in software design , graphyne2 is built on a software platform that further embraces the cloud , allowing adoption of new consumer demands including personal recom mendations and interactivity to enable new revenue drivers such as ad insertion and targeted marketing .
When integrated with graphyne2 set-top box UX , the graphyne2 app allows broadcastcentric pay-TV operators to migrate into the “ connected ” world , allowing the implementation of additional services to meet consumers demands , increase revenue while driving loyalty . And as thirdparty services are integrated at the head end , ADB says it eliminates the need to modify the device software while exchanging the headend components and services .
Additionally , the graphyne2 second-screen application is a companion for the TV experience , allowing users to access personal recommendations matching the viewer ’ s daily schedules .
To find out more about ADB ’ s offerings , visit booth 1H1-07 .
SINGAPORE – Taking place at the Marina
Bay Sands Convention Centre from May 23-25 , CommunicAsia2017 is tracking Asia ’ s path of digital transformation and increasingly connectivity . The event is also seeing a bigger augmented reality ( AR ) and virtual reality ( VR ) segment , among other highlights .
Intelsat connects Asia-Pacific
Intelsat says it is answering the need for reliable connectivity across the world , including in Asia-Pacific .
The demand for reliable connectivity is soaring around the globe , with businesses and governments prioritising funding for better broadband infrastructure , because they know economic benefits are certain to follow , adds the satellite company .
Consumers ’ expectations are driving the need for higher speed connectivity in more places , as non-linear , over-the-top ( OTT ) and multi-screen viewing becomes a vibrant complement to traditional programme viewing .
So , Intelsat asks : How can media organisations meet new demands such as OTT and multiscreen viewing while delivering the high-quality content viewers expect , an example being live event
broadcasting ? The answers may lie in the solutions Intelsat is offering visitors at booth 1S3-01 .
An IP media satellite platform such as IntelsatOne Prism uses twoway VSAT technology to contribute and share video with network affiliates , while establishing voice , data and Internet connectivity using the same satellite capacity .
The Intelsat Epic NG platform , meanwhile , has been designed to allow customers to migrate to higher throughput services while using existing network hardware — saving valuable capital expenditure funds . Intelsat says the higher performance of Epic NG reduces the cost per bit for operators , while its wide and spot beams provide the combined benefits of broadcast and high throughput connectivity . Epic NG not only supports DTH and other TV distribution and broad-
Intelsat 33e ’ s “ powerful spot beams ” deliver greater throughput to smaller antennas , providing maximum quality and flexibility to SNG professionals .
cast service providers , but also helps media organisations achieve greater operational efficiencies .
Intelsat 33e , the second Intelsat Epic NG satellite to be launched — and the first to cover Asia-Pacific — enable the company ’ s media customers to access higher-performance bandwidth for Occasional Use ( OU ) services without replacing hardware . Intelsat 33e ’ s “ powerful spot beams ” also deliver greater throughput to smaller antennas , providing maximum quality and flexibility to satellite newsgathering ( SNG ) professionals .