20
NEWS & VIEWS
Dharmesh Malhotra, Managing Director,
Cisco Global Service Provider, ASEAN
media companies start to realise
` The transition
the benefits.
to IP is not easy
Cisco already offers an
for broadcasters
extensive range of IP solutions for
and media
broadcasters and media companies
companies, especially on the
looking to implement their own
distribution side, where the rapid
media data centres and transform
rise of over-the-top (OTT) services,
their business model for the digital
combined with advances in fibre
era. Participating in the Broadcast
deployments, have expanded
IP Inter-Op Lab is Cisco’s way
the options consumers have in
of extending this expertise to
accessing content. As a result,
broadcasters and media companies broadcasters and media companies
by ensuring the latest technologies
are constantly looking at new
and solutions are easily accessible
cloud-based and virtualisation
to help them navigate their
technology developments to keep
transition to IP.
up with their customers. New
The only practical and
solutions such as software-defined
economical way for broadcasters
networks and SaaS (software as
and media companies to deal with
a service) offerings are gaining
the huge explosion of content
supporters as broadcasters and
distribution platforms (TV, Web,
and mobile), and to serve the
expanding range of consumer
devices, is by moving to an IT-
based, IP-delivered production
infrastructure. a
May-June 2017
Phil Myers, IP Product Manager,
Snell Advanced Media (SAM)
` More and more IP deployments are happening
globally with the industry moving beyond proof-
of-concepts and trials to real investments. When it
comes to IP in Asia-Pacific, it is important that media
companies select a technology partner that offers true flexibility and
a comprehensive IP portfolio in order to build out a broadcaster’s
existing broadcast network, or to offer a pure IP solution.
According to SAM’s Global IP Barometer, a survey conducted with
nearly 1,000 media professionals worldwide, 47% claim adopting open
standards as the most important consideration for IP infrastructure. To
address these market concerns and adapt to future requirements, SAM
has a broad IP offering, including support for 25, 40, 50 and 100GbE
technology.
At SAM, it has always been important for