X-PLATFORM
May-June 2016
53
Consumers snap up SVoD services as
digital video consumption grows
Pay-TV operators should view the
continued emergence of subscrip-
tion-video-on-demand (SVoD)
services as an opportunity, as the
relationship between SVoD and
pay-TV is “relatively complemen-
tary”, according to a new survey
by research and consultancy firm
Futuresource Consulting.
Living with Digital is a twice-
yearly consumer research pro-
gramme that reports on the shifts
in consumers’ entertainment con-
tent consumption, service usage
and device ownership and inter-
action. In the latest survey, 2,000
inter views were conducted in
each of the UK and US, and 1,500
in Germany and France. In all of
these countries, SVoD uptake con-
tinues to rise, with both Netflix and
Amazon Prime Video “increasingly
prominent” in the US, the UK and
Germany. Multiple service uptake
is also high, with 82% and 69% of
Amazon Prime Video users in the
US and the UK respectively also
subscribing to Netflix.
The survey also found that pay-
TV households are more likely to
take SVoD services than free-to-air
(FTA)-only households, although as
SVoD becomes more established,
this is less apparent. In the US,
there is evidence to suggest that
SVoD services are starting to can-
nibalise pay-TV, although in France
and Germany, pay-TV penetration
is more than twice as high among
Netflix households than among
non-Netflix households.
While SVoD continues to grow,
the shift to digital video purchas-
ing remains relatively steady, with
increased living room connectivity
playing a key role in driving over-
all video viewing, Futuresource
reported.
Connected/Smart TV connec-
tivity rates continue to improve,
with 85% of US and UK smart TV
owners now connecting their sets.
Across all countries, 71% of con-
nected sets are being used once a
week or more. Video continues to
drive overall usage, although free
viewing has fallen back as paid-for
video, particularly SVoD, increases
in importance on connected TVs.
Connected TV connectivity
rates have grown despite the pro-
liferation of Digital Media Adaptors
(DMAs, or streaming boxes/sticks)
with growth particularly notable
in Europe; in Germany, 16% of
respondents now have a DMA.
Across all countries, multiple device
ownership is important; 27% of
Tell a story with Vimond IO
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As video editing is usually a complex
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Vimond IO attempts to remove this complex-
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audiences, based on a collaborative cloud.
A new survey from Futuresource
Consulting has found SVoD uptake
continuing to rise, with both Amazon
Prime Video and Netflix “increasingly
prominent” in the US, the UK and
Germany.
consumers with a DMA now have
more than one. Regular usage is
marginally higher than for con-
nected TVs, with 84% of owners
using them at least once a week.
Futuresource’s next wave of re-
search will cover countries such as
China, Japan, South Korea, Canada,
Australia, Italy and Spain.
The Vimond IO is a storytelling tool for editors and journalists to create
video stories for online destinations, such as over-the-top news services
or social media.
Designed to provide all the editing
functions needed to put broadcast-quality
news items together quickly and easily
using a minimalist interface running in
a Chrome browser, Vimond
IO simplifies the journalist’s
tasks, handling transcoding and streamlining
multi-bitrate publishing automatically.
Teams can work in the newsroom or on-
site while covering breaking stories on any
compatible, connected device. Journalists can
collaborate on
any project, using
a frame-accurate
and keyboard-
driven approach.
All processing, pre-
view rendering and final rendering is handled
by the IO backend server in real time.
Helge Høibraaten, CEO of Vimond Media
Solutions, said: “The way news is packaged,
distributed and consumed has been chang-
ing rapidly and new tools are needed to
make it easy for media organisations to
publish quickly and efficiently online.
“With news, rapid distribution is vital, but
broadcasters care about producing good
quality stories, and traditional news produc-
tion environments were never designed for
getting content out to multiple platforms
as the events happen. Vimond IO provides
an incredibly fast and versatile solution for
doing just that.”
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