Asia-Pacific Broadcasting (APB) May/June 2016 Volume 33, Issue 4 | Page 4

The leading source of Broadcasting & Multimedia News in the Asia-Pacific since 1983 contents www.apb-news.com May-June 2016 (volume 33 issue 4) 26 50 The Voice in the Broadcasting And Multimedia Industry The Official Publisher & Media Partner of Premier Broadcast Shows Worldwide 34 News & Views APB is the shortest route to reach the Asia-Pacific Market Go Green, Go Digital! Visit www.apb-news.com for the latest news. 33 years 6 VIEW FROM THE TOP: The power of a picture Nick Nelsen, global manager, Creative Services, Netflix, shares how compelling images can influence the content titles viewers choose. 12 EVENTS: Preview of BroadcastAsia2016; review of 2016 NAB Show; and Calendar of Events 2016. Creation 26 FEATURE: Next-gen systems redefining editing workflows While editing systems have come a long way since the days of tape and reel recordings, what constitutes the next generation of editing systems? 28 Linear Acoustic to provide audio upmixing for Rio Olympics NBC Olympics, a division of the NBC Sports Group, has selected Linear Acoustic to provide audio upmixing and technical support for its production of this year’s Olympic Games in Rio de Janeiro, Brazil. Management 34 FEATURE: New features add new capabilities to master controllers As the final stage in a broadcast production workflow, master control solutions are adapting to the evolving needs of broadcasting. 36 Magna Systems reports key Australian wins Magna Systems has been busy in Australia, supplying and installing a full Tedial Evolution MAM solution for WIN Network, as well as General Dynamics Mediaware’s Instream Splice for MediaHub Australia. Distribution Asia-Pacific Broadcasting (APB) has been the voice of the broadcast and multimedia industry for the past 33 years. It brings news of groundbreaking events and features interviews with decision- makers and professionals in the industry. The publication also tracks and reviews the hottest industry developments and technology trends. Since 1998, APB has been the official publisher for the annual BroadcastAsia Show in Singapore, and a partner in other major trade events worldwide, including NAB, BIRTV, IBC, CCBN, KOBA, Inter-BEE, Broadcast India, and CASBAA Convention. With its vision and mission to become an integral part of the industry, APB has been organising CEO Roundtables, Forums & Seminars since 1999. For more information, please contact +65 6282 8456 or e-mail [email protected] / [email protected] 42 FEATURE: STB or CI Plus? Which is the most useful technology when it comes to conditional access? Is it set-top boxes, or the new CI Plus standard that does not require a box? 48 HTS opening up new opportunities for satellite industry Lluc Palerm-Serra, principal analyst at market research and consulting firm NSR, predicted an “explosion” in demand for satellite fixed broadband data, with the vast majority of the growth coming from High Throughput Satellite (HTS) infrastructure. X-Platform 50 FEATURE: TV Everywhere has plenty of untapped potential As the scope of influence of SVoD services such as Netflix continues to widen, broadcasters are constantly looking for new technologies and platforms that will allow them to retain eyeballs. TV Everywhere would appear to be one such platform, but has it been fully exploited? 55 Imagine Communications aims to speed up evolution of CDNs Imagine Communications has introduced the Selenio Video Delivery Edge (VDE), an HTTP-to-User Datagram Protocol (UDP) gateway designed to allow video service providers to reduce costs and the complexity of their networks by bridging next-generation and legacy video delivery infrastructures. PostScript 58 Wham, bam, thank you MAM Patrick So, Director of Asia Operations, Magna Systems and Engineering, explains why MAM systems remain at the heart of broadcast operations today.