MANAGEMENT
May-June 2016
VSN presents enhanced VSNEXPLORER
The VSNEXPLORER media management soft-
ware solution suite, which comprises Media
Asset Management (MAM), Production
Asset Management (PAM), Business
Process Management (BPM) and Business
Intelligence (BI) modules, is now integrated
with Microsoft Azure Media Services.
Some of the new services arising from
this integration include automatic subtitle
creation (speech-to-text), translation in
multiple languages, blurring of faces and
auto-cataloguing, among others. Through
the integration with Microsoft Azure, a new
fingerprinting functionality has also been
developed for VSNEXPLORER. The new
feature allows users to recognise and con-
trol content only by their audio elements,
in order to ensure that the content being
broadcasted is the correct one.
Each file has a unique identity based on
its fingerprint content, allowing the system
to compare and contrast the broadcasted
content with the one archived in the user’s
own database, so as to ensure that content
has been broadcasted when and how it was
expected.
A new integration with Avid Media
Composer also allows the VSNEXPLORER
media management suite to download a
hotlist in a compatible format with Media
Composer (an .aaf EDL file that contains all
the hotlists’ cuts).
The Edit Decision List (EDL) is a relation
that indicates the media file, hour, minute,
second and the frame of all points that
have been selected to start and finish
every take of a video editing. The inte-
gration with the Avid EDLs allows VSN
users to manage all their materials in an
enhanced way, and to use their modules
with all the products developed and
launched by Avid.
Manuel Escribano, CTO of VSN, said:
“Thanks to the integration ... we are tak-
ing one step further, in order to count
on a system as open, flexible and safe as
possible, so that users can manage their
media with the latest innovations avail-
able in the market.”
At 2016 NAB Show, VSN demonstrated
the capabilities offered by the integration
of the VSNEXPLORER media management
software solution suite with Microsoft
Azure Media Services.
Enabling end-to-end
programmatic
advertising
TubeMogul, which offers an enterprise soft-
ware platform for digital video advertising, is
now integrated with SintecMedia’s OnBoard,
a next-generation marketplace for TV and
digital advertising sales.
OnBoard fully integrates with Sintec
Media’s sales and traffic systems with
TubeMogul PTV, providing TV broadcasters
and cable networks streamlined access to
demand from the world’s leading brands and
media agencies.
Amir Lavi, president of SintecMedia
Americas, said: “SintecMedia is the system
of choice of sales and traffic for the leading
cable networks in the US, and TubeMogul
is the leading software platform that auto-
mates the planning and buying of broadcast
TV advertising.
“This integration will provide Sintec
Media’s clients a better view of demand, and
ensure they are maximising their inventory in
a private marketplace that is 100% integrated
with their sales and traffic systems.”
Part of SintecMedia’s sales and traffic solu-
tions, OnBoard provides TV broadcasters and
cable networks with an automated platform
purpose-built to scale demand and maximise
yield. Through an API-level integration with
the content provider’s TV inventory manage-
ment and ad insertion systems, marketers
can obtain updated inventory forecasts and
execute broadcast TV ad buys, leveraging
enhanced targeting and optimisation tactics
from within TubeMogul’s software platform.
OnBoard’s integration with broadcasters’
traffic and sales systems automates the entire
transaction, including scheduling, rights man-
agement, placement and execution of the buy.
See us at
CommunicAsia 2016
31 May to 3 June 2016