How not to get caught
7
NEWS & VIEWS
in tomorrow’s battles
with yesterday’s tools ?
May-June 2016
Discover more on
page 38
www.apb-news.com | MAY-JUNE 2016 | VOLUME 33 | ISSUE 4
NEWS & VIEWS
6
CREATION
26
MANAGEMENT
34
DISTRIBUTION
42
X-PLATFORM
50
IP for Asia
W O R L D I N B R I E F
Australia rethinks
TV strategy
CANBERRA – Australian FTA and
subscription TV broadcasters have
banded together to create Think
TV, a new independent industry
research and marketing group.
Think TV will spearhead “innova-
tive research programmes” that
will underpin the effectiveness
of broadcast TV for advertisers
across linear and digital channels.
by shawn liew
ABU secures
Media Action Plan
KRABI – A Media Action Plan
was adopted at the end of this
year’s Second Media Summit on
Climate Change and Disaster Risk
Reduction in May. Initiated by
the ABU and Thai PBS, the action
plan pledged to assist individu-
als, communities and nations in
the mitigation, preparation and
response to natural disasters,
among other items.
APB's ConneXxion Forum 2016 will examine the latest developments in IP
technology, and how IP can be incorporated into existing workflows while working
towards an end-to-end IP infrastructure in the not-too-distant future.
SINGAPORE – If you are plan-
ning to scour the halls of the
Marina Bay Sands Expo and
Convention Centre in Singapore,
where BroadcastAsia2016 is held
from May 31 to June 3, you are
likely to find yourself caught up
in the debate and discussion
on IP.
While IP has been a key buzz
word for the broadcast industry
in recent months, the rate and
degree of adoption around
the world is varied, guided by
region-specific factors. Where
does Asia stand then, on the
road to full IP adoption?
IP is already being used for
contributions in broadcasting
and for delivery of content
over unmanaged IP networks,
although IP deployment in
production workflow is likely to
take more time, said Dr Amal
Punchihewa, director, technol-
ogy and innovation, Asia-Pacific
Broadcasting Union (ABU).
He told APB: “Beyond tech-
nological challenges, Asia’s IP
transition is being delayed by
the heterogeneity of the region.
While a number of countries are
embracing IP for broadcasting,
some broadcasters are suffering
from lack of IP infrastructure, IP-
literate staff, IP experts and the
ability to manage changes in any
given organisational culture.”
With SDI, the industry had
little in terms of bandwidths or
switching to worry about, as
equipment manufacturers found
a way to offer plug-and-play
solutions. However, the switch to
IP creates a new learning curve,
Stan Moote, CTO of the IABM,
added.
8 8
JT-NM building a platform
for open IP interoperability
LAS VEGAS – Open interoperability in
professional networked media today
is essential, particularly where the
transition to IP is concerned.
This interoperability, said the
Joint Task Force on Networked Me-
dia (JT-NM), needs to be developed
in a coherent way, and to evolve in
accordance with a pre-planned road-
map over the next few years.
The JT-NM is sponsored by the
European Broadcasting Union (EBU),
the Society of Motion Picture and
Television Engineering (SMPTE), the
Video Services Forum (VSF) and the
Advanced Media Workflow Associa-
tion (AMWA); and they recently an-
nounced the launch of JT-NM Phase
3, which calls for the use of common
approaches for the key elements of
interoperability identified in the JT-
NM Reference Architecture, and the
“wide and quick” adoption of these
8 8
As Multi-DRM Becomes the
Norm, Buy is a Smarter
Strategy than Build
Find Out Why on Page 52