Asia-Pacific Broadcasting (APB) May/June 2016 Volume 33, Issue 4

How not to get caught 7 NEWS & VIEWS in tomorrow’s battles with yesterday’s tools ? May-June 2016 Discover more on page 38 | MAY-JUNE 2016 | VOLUME 33 | ISSUE 4 NEWS & VIEWS 6 CREATION 26 MANAGEMENT 34 DISTRIBUTION 42 X-PLATFORM 50 IP for Asia W O R L D I N B R I E F Australia rethinks TV strategy CANBERRA – Australian FTA and subscription TV broadcasters have banded together to create Think TV, a new independent industry research and marketing group. Think TV will spearhead “innova- tive research programmes” that will underpin the effectiveness of broadcast TV for advertisers across linear and digital channels. by shawn liew ABU secures Media Action Plan KRABI – A Media Action Plan was adopted at the end of this year’s Second Media Summit on Climate Change and Disaster Risk Reduction in May. Initiated by the ABU and Thai PBS, the action plan pledged to assist individu- als, communities and nations in the mitigation, preparation and response to natural disasters, among other items. APB's ConneXxion Forum 2016 will examine the latest developments in IP technology, and how IP can be incorporated into existing workflows while working towards an end-to-end IP infrastructure in the not-too-distant future. SINGAPORE – If you are plan- ning to scour the halls of the Marina Bay Sands Expo and Convention Centre in Singapore, where BroadcastAsia2016 is held from May 31 to June 3, you are likely to find yourself caught up in the debate and discussion on IP. While IP has been a key buzz word for the broadcast industry in recent months, the rate and degree of adoption around the world is varied, guided by region-specific factors. Where does Asia stand then, on the road to full IP adoption? IP is already being used for contributions in broadcasting and for delivery of content over unmanaged IP networks, although IP deployment in production workflow is likely to take more time, said Dr Amal Punchihewa, director, technol- ogy and innovation, Asia-Pacific Broadcasting Union (ABU). He told APB: “Beyond tech- nological challenges, Asia’s IP transition is being delayed by the heterogeneity of the region. While a number of countries are embracing IP for broadcasting, some broadcasters are suffering from lack of IP infrastructure, IP- literate staff, IP experts and the ability to manage changes in any given organisational culture.” With SDI, the industry had little in terms of bandwidths or switching to worry about, as equipment manufacturers found a way to offer plug-and-play solutions. However, the switch to IP creates a new learning curve, Stan Moote, CTO of the IABM, added. 8 8 JT-NM building a platform for open IP interoperability LAS VEGAS – Open interoperability in professional networked media today is essential, particularly where the transition to IP is concerned. This interoperability, said the Joint Task Force on Networked Me- dia (JT-NM), needs to be developed in a coherent way, and to evolve in accordance with a pre-planned road- map over the next few years. The JT-NM is sponsored by the European Broadcasting Union (EBU), the Society of Motion Picture and Television Engineering (SMPTE), the Video Services Forum (VSF) and the Advanced Media Workflow Associa- tion (AMWA); and they recently an- nounced the launch of JT-NM Phase 3, which calls for the use of common approaches for the key elements of interoperability identified in the JT- NM Reference Architecture, and the “wide and quick” adoption of these 8 8 As Multi-DRM Becomes the Norm, Buy is a Smarter Strategy than Build Find Out Why on Page 52