2 EDITORIAL

When Scottish inventor John Logie Baird gave a public demonstration of televised silhouette images in motion at Selfridge ’ s Department Store in London on 25 March 1925 , the wheels were set in motion for the birth of a technology that had — and continue to have — a great impact on society today .

Since then , TV has evolved from black-and-white to colour , and onwards to digital . Where resolutions are concerned , 4K / Ultra HD ( UHD ) has been touted as the “ next big thing ” — or at least , it was , until a previously unobtrusive ‘ sidekick ’ began to edge its way into the limelight .

Today , it is almost inconceivable not to mention 4K / UHD and high dynamic range ( HDR ) in the same breadth . HDR not only provides “ more pixels ”, but also “ better pixels ”, and eliminates the dependence on viewing distance and screen size for 4K / UHD .

In addition , the consumer market is beginning to be inundated by devices supporting 4K / UHD HDR . This , however , cannot circumvent the fact there is a dearth of native 4K / UHD content in many countries around the world , including Asia-Pacific .

For broadcasters in the region who are still broadcasting in SD , or have fledgling HD systems , does 4K / UHD make sense from both technical and cost perspectives ?

If not , what is the alternative ? Cast an eye , perhaps , to a recent live trial BT Sport conducted at London ’ s Wembley Stadium , where a Champions League football match was delivered in HD HDR to mobile devices .

HDR technology , according to Jamie Hindhaugh , COO of BT Sport , is perfect for getting the most out of the small screen in terms of colours and resolutions . And although BT Sport currently has no plans to roll out commercial HD HDR services for the big TV screen in the living room , Hindhaugh highlighted BT Sport ’ s commitment to continue developing HD HDR .

Again , it should be highlighted that this is not a dismissal of 4K / UHD . Instead , it is a reminder that broadcasters need to exercise due diligence and study

the merits of each technology before deciding which best suits their needs and pockets . In other words , make technology work for you , and not vice versa … but when technology is poorly implemented , this can bring more pitfalls than benefits .

Thus , nurturing right skillsets will continue to play an important role in allowing broadcasters to better understand technologies , and see how they can be integrated into existing broadcast systems .

To provide broadcasters with a sturdier foothold in the transition to IP , APB , in collaboration with systems integrator Ideal Systems , is presenting an IP Master Class at the Marina Mandarin Hotel in Singapore next month — Monday , June 25 .

Entitled Real-time Media over IP Inside a TV Facility , the IP Master Class will be conducted by Michel Proulx , a media industry technologist . The IP Master Class is specifically designed to prepare broadcasters for the transition to IP by giving them the knowledge necessary to better understand whether IP is right for them . Participants will also hear about successful real-world IP deployments , and be offered tips on how they can successfully build up their own IP media facilities .

Regardless of whether you have begun your transition to IP , we urge you to join us in Singapore , as the IP Master Class will provide a timely platform for you to not only make a successful transition today or in the future , but also be equipped with useful knowledge on how you can best make IP work for you .

For more information on how you can be part of the APB IP Master Class , visit https :// apb-news . com / event / real-time-media-over-ip-inside-a-tv-facility-bymichel-proulx /.

SHAWN LIEW MANAGING EDITOR

May 2018 ( volume 35 issue 4 )

EDITORIAL managing editor Shawn Liew , shawn @ editecintl . com contributing editor ( technology ) Karl K Rossiter , karl @ editecintl . com news editor Josephine Tan , josephine @ editecintl . com

CORRESPONDENTS

■ India Shirish Nadkarni , shinads @ yahoo . co . uk

■ USA Mike Feazel , mfeazel @ gmail . com

PRODUCTION production editor Zuraini Ridzwan , zuraini @ editecintl . com junior sub-editor Eva Meango , eva @ editecintl . com senior multimedia designer Raymund Jaudian , raymund @ editecintl . com ad / office administrator Irene Lok , irene @ editecintl . com accounts manager Tan Hui Min , huimin @ editecintl . com

MARKETING chief marketing officer

Kylie Chua , kylie @ editecintl . com director - sales & marketing Jessie Tan , jessie @ editecintl . com manager - sales & marketing Lynn Chee , lynn @ editecintl . com manager - event Phila Anne Tan , phila @ editecintl . com

CIRCULATION & PROMOTIONS Lynn Chee , lynn @ editecintl . com circulation intern Samuel Thaddeus Phillips

PUBLISHING publisher / editorial director Andrew Yeo , andrew @ editecintl . com

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