May 2018 NEWS & VIEWS 11
Convergence of broadcast and media reunites at 2018 NAB Show
by josephine tan
LAS VEGAS – Broadcasters are standing on the shoulders of the innovators , creators and storytellers , whose creativity , passion and energy are allowing the industry to see broadcasting as it could be in the future , said NAB president and CEO , Gordon Smith .
In his keynote address at 2018 NAB Show , Smith highlighted : “ We have inherited so much from those broadcasters before us , and continue to learn from those in the present . And , standing on the shoulders of these giants , we can imagine a brighter future than we could on our own .
“ I believe the future lies in investing in the innovation that is crucial to our long-term growth , so that broadcasters can always be there for the communities anywhere they are , and always for free . There is no better or more reliable resource for information during
The 2018 NAB Show was held from April 7-12 at the Las Vegas Convention Centre , USA .
times of crisis than broadcast stations . But , we also recognise that consumers ’ media consumption habits are always changing , and we continue to evolve with these changes .”
Weeks after its announcement , the acquisition of Snell Advanced
PHOTO CREDIT : ROBB COHEN PHOTOGRAPHY & VIDEO
Media ( SAM ) by Belden — the parent organisation of Grass Valley — was one of the most discussed topics among exhibitors and attendees on the show floor .
At Grass Valley ’ s show presentation , the company stressed that the combination of Grass Valley and SAM will provide media companies with “ more choice , freedom and opportunity ”.
According to Grass Valley , the acquisition of SAM will allow customers to navigate the cluttered vendor landscape , and expand the company ’ s reach into more geographical regions . Now that Grass Valley has brought SAM live production solutions under its umbrella , the combined portfolio will be able to provide media companies with more options when outfitting their studios .
Grass Valley demonstrated multiple live production solutions , including the DirectIP + remote production solution . Mark Hilton , vice-president of live production , Grass Valley , said : “ DirectIP + enables broadcasters to manage at-home production from any distance , and reduce bandwidth requirements between cameras
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