Asia-Pacific Broadcasting (APB) May 2018 Volume 35, Issue 4 NEWS & VIEWS W O R L D I N B R I E F NHK on course for 8K broadcast TOKYO – Japanese public broad- caster NHK expects to successfully begin 8K transmissions on Dec 1 this year, when some 300 shows are ready to be viewed on the flagship 8K channel. NHK will also be broadcasting the 2020 Tokyo Summer Olympic Games in 8K. Over 50 million Asians own 4K/UHD STBs SEOUL – The number of pay-TV subscribers in Asia owning a 4K/ Ultra HD (UHD) set-top box (STB) reached 53.6 million at the end of last year, reported market re- search firm Dataxis. Led by South Korea and China, more than 30 pay-TV operators have launched 4K/UHD STBs in Asia. SBS pursues VR journey SYDNEY – Australian public broadcaster SBS has released its final Untold Australia VR im- mersive experiences, Every King Tide and A Thin Black Life, which bring to life two diverse Torres Strait Islander stories. The former title can be viewed via the SBS VR app, while the latter title can be enjoyed using Samsung Gear VR. 5 NEWS & VIEWS May 2018 6 CREATION 16 MANAGEMENT 18 DISTRIBUTION | MAY 2018 20 | VOLUME 35 | X-PLATFORM ISSUE 4 24 Leverage efficacy of HDR to enhance viewing experience In the UEFA Champions League football game between Juventus and Tottenham Hotspur at Wembley Stadium earlier this March, BT Sport conducted a live broadcast trial of delivering the match in HD HDR direct to mobile. by josephine tan LONDON – In the 20th century, the migration from black-and-white to colour TV was the broadcast indus- try’s first attempt to bring viewers — from the comfort of their living rooms — into the “real world”. Technology has since advanced rapidly, bringing forth the intro- duction of HD technology, the resolution that is currently used by many broadcasters worldwide. With the transition from SD to HD in Asia picking up momentum, TV viewing experience continues to evolve for millions of households in the region. And at the beginning of the 21st century, this “race for reality” has continued with the emergence of 4K/Ultra HD (UHD) — and in the next few years 8K systems. One exciting development to note is high dynamic range (HDR) technology that promises to pro- vide “better pixels”. HDR can expand the range of contrast ratio. For instance, bright and dark parts of images can be enhanced to be brighter or darker, hence offering more depth. Com- bined with 4K/UHD, for example, HDR can empower filmmakers and content producers to bring out more details and vibrant colours to the human eyes, making the overall image as close to reality as possible. In driving demand and interest for HDR, TV manufacturers have begun to integrate the technol- ogy into their new TV sets, while video streaming service providers such as Amazon Prime Video and Netflix are also offering 4K/UHD HDR content. And at the upcoming 2018 FIFA World Cup in Russia this June, FIFA, football’s governing body, has confirmed that all 64 matches of the quadrennial tournament will be 8 8 Broadcasters need knowledge to cross the IP chasm SINGAPORE – In his 1962 book Diffusion of Innovation, Everette Rogers popularised the Innovation Bell Curve theory, which is used to plot the adoption cycle of new technologies by consumers. In 1991, Geoffrey A Moore added The Chasm to this curve in his book Crossing the Chasm, in which he defines the chasm between the early adopters and the early majority. Citing the above examples, Fintan Mc Kiernan, CEO of Ideal Systems, South-east Asia, told APB: “In the broadcast IP adoption curve, we are still pre-chasm, but only just. In 2018, we are on the precipice — the commoditisation of broadcast IP equipment and the maturation of SMPTE standards will be the drivers that enable the crossing of the chasm into the mainstream. “However, and most importantly, broad- T he Ga me Ha s Cha ng ed F i nd Out How Muc h Be er T ha n HE VC casters need knowledge to successfully cross the chasm. Without knowledge, the fear of choosing the wrong technology or deploying it the wrong way, will delay the adoption of IP by broadcasters.” This, Mc Kiernan explained, is the main driver behind Ideal Systems’ decision to work with APB to present an IP Master Class at the Marina 8 8 S ee T he Di ffer enc e, Book Y our AV1 T r i a l T oda y www. i de a l s y s . c om