PANELLISTS
❝ EBU member public service broadcasters tend to be the champions of HbbTV in their respective markets , largely because they believe that HbbTV is an important part of their online strategies … Asia promises to be the next big market for HbbTV .❞
28
March 2017
NDI supports IP network for broadcast students
To provide live coverage of a mock presidential election , students at Penn-Trafford High School delivered live video over a standard IP network , supported by New- Tek ’ s Network Device Interface ( NDI ) technology . The video production system , said teacher Steve Vinton , allowed students to send video wirelessly across the school ’ s network to a NewTek TriCaster multi-camera video production system equipped with Advanced Edition software . The students were then able to incorporate audio and video sources from anywhere on a local IP network into their video productions .
Yospace live streams Mobile World Congress
Delivering advanced TV services with HbbTV
In an age of multi-screen viewing , HbbTV is providing a timely platform for broadcasters to offer OTT content on top of linear TV . Shawn Liew reports .
PHOTO CREDIT : MEDIACORP
The Mobile World Congress 2017 , which is held in Barcelona from February 27-March 2 , is streaming two Live TV channels as part of its conference programme . Yospace ’ s encoders are preparing the live feeds for delivery across iOS , Android and Web browsers . Additionally , its live to video-ondemand ( VoD ) service captures programmes as they are broadcast and automatically makes them available for catch-up within minutes of ending . Pre-roll promotions can also be applied to the new VoD assets using Yospace ’ s advanced server-side stitching platform .
Next Month @ X-Platform
Cloud-based Broadcast Solutions
PANELLISTS
Mock Pak Lum
CTO StarHub
Michael Cronk
Chairman , Alliance for IP Media Solutions ( AIMS )
Peter Bithos
CEO , HOOQ
The concept of Hybrid Broadcast Broadband TV ( HbbTV ) is essentially one of harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs , set-top boxes ( STBs ) and multi-screen devices .
Upon closer scrutiny , however , HbbTV has evolved to be a key technology underlying a modern digital TV system , suggests DVB chairman Peter MacAvock . “ HbbTV is just a platform ,” he tells APB . “ But the broadcast community that relies on open standards and horizontal markets is in the process of moving to online platforms in addition to its core linear broadcast offering . Thus , HbbTV has come at the right time , and with the right stakeholders , has delivered , broadly , on time .”
MacAvock is also head of delivery , platforms and services at the European Broadcasting Union ’ s ( EBU ) Technology
While yet to enjoy widespread deployments in Asia-Pacific , Singapore terrestrial broadcaster Mediacorp ’ s Toggle Red Button service is an example of how HbbTV can allow broadcasters to offer advanced TV services .
and Innovation department .
The EBU , he reminds , has long been a supporter of HbbTV , and was instrumental in setting up the HbbTV organisation in 2009 . By then , the first HbbTV specification had already been completed , MacAvock recalls , with the original premise of providing a browser-based experience for hybrid TVs .
Back then , there was concern that those developing applications for proprietary hybrid TV platforms were increasingy unprepared to support multiple platforms ; instead , a standardised and open system available across all vendors would be more beneficial .
In this regard , nothing has changed , even as HbbTV becomes increasingly important , says MacAvock , who
❝ EBU member public service broadcasters tend to be the champions of HbbTV in their respective markets , largely because they believe that HbbTV is an important part of their online strategies … Asia promises to be the next big market for HbbTV .❞
— Peter MacAvock , Chairman , DVB elaborates : “ Broadband ’ s invasion of the modern living room continues , and HbbTV has adapted to suit changing market requirements by incorporating second-screen synchronisation ( linking a phone or tablet to a TV set ’ s events and vice versa ), the concept of operator applications , and indeed facilitating a light client for running IPTV .”
HbbTV is now into its fourth version with HbbTV 2.0.1 , with the release last December of Test Suite version 9.0 , another “ important step ” towards enhancing inter operability of HbbTV products .
It will also enable manufacturers and TV platforms to improve services and offer advanced interactive features to consumers , says the HbbTV Asso ciation , which today comprises 84 members across the HbbTV ecosystem , including recent mergers with the Open IPTV Forum and the Smart TV Alliance .
In Europe , at least , HbbTV is ubiquitous , and is available in essentially all connected TV sets , according to MacAvock . “ EBU member public service broadcasters tend to be the champions of HbbTV in their respective markets , largely because they believe that HbbTV is an important part of their online strategies .”
Italy and the UK are the latest to jump onto Europe ’ s HbbTV bandwagon ,