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March 2017 NEWS & VIEWS 11
After a successful event in 2016 , the Asia-Pacific Broadcasting Union ( ABU ) Digital Broadcasting Symposium ( DBS ) returns to Malaysia this year with the theme of Digitise , Digitalise and Dominate .
ABU DBS 2017 tackles evolving digital broadcast media
KUALA LUMPUR – As digital broadcast media continues to evolve , broadcasters need to better understand digital technologies in the broadcast and media value chain — from acquisition , post production and distribution to delivery , and which includes archiving and media asset management ( MAM ).
With the theme of Digitise , Digitalise and Dominate , the 13th Asia-Pacific Broadcasting Union ( ABU ) Digital Broadcasting Symposium ( DBS ) aims to address these issues , as well as focus on the importance of embracing and implementing digital technologies throughout the media chain , taking into consideration the technological challenges that the broadcast industry is facing , particularly in Asia-Pacific .
One notable feature at ABU DBS 2017 is the Engineering the Future : Asia 2017 Tom McGann Memorial Summit pre-conference workshop , which addresses the human capacity challenges in the evolving broadcast engineering field .
Organised by ABU , the Asia-Pacific Institute for Broadcasting Development ( AIBD ) and the IABM Education Foundation , the one-and-a-half-day pre-conference workshop ( March 5 and 6 ) analyses the requirements needed for engineering and technical talent for the future while identifying technical skill shortages that might hinder the development of the broadcast industry moving forward .
In preparing for ABU DBS 2017 , the ABU Technical Department also identified IP and cyber security as important issues for the broadcast industry .
This is reflected in conference sessions such as the Towards the IP Ready Broadcast Chain track on Wednesday , March 8 , designed to allow broadcasters to better understand the concept of studio video-over-IP .
It also examines the current state of full IP implementations , and discuss the challenges and security issues that are hindering the transition towards IP .
On the same day , the Cloud Technologies , Media and Cyber Security track explores advanced network and cloud-based solutions , and how broadcasters can utilise these technologies within their existing set-ups while safeguarding their networks .
While IP , cloud , over-the-top ( OTT ), integrated broadcast broadband ( IBB ) and 4K / Ultra HD ( UHD ) technologies will be keenly discussed at ABU DBS 2017 , there is also an emphasis being placed on helping broadcasters in Asia-Pacific make a successful transition to digital terrestrial television ( DTT ).
Dr Amal Punchihewa , director , technology and innovation , ABU , says : “ The ABU Technical Department is committed in assisting its members to migrate from analogue to digital in their complete broadcast value chain while educating opportunities and challenges that new technologies may offer . I believe the ABU Technical Department ’ s activities with its collaborators will enable broadcasters to mitigate the digital divide .”
Other conference highlights include the Advances in Technology : Improvements and New Developments track on Tuesday , March 7 . Chaired by Masakazu Iwaki , head of human interface research division , STRL , Nippon Hoso Kyokai , Japan , this session examines the new and upcoming enhancements to systems and standards , as well as its anticipated benefits and implementation methods .
With new technological developments , content can now be delivered over the Internet to support the increasing demand from viewers for content to be made accessible across all platforms . The Changing Media Business : Opportunities for Broadcasters conference track on Thursday , March 9 , looks at the business models of content creation , media delivery and broadcasting , and how new digital technologies can be incorporated to generate new revenue streams .
The ABU DBS 2017 takes place from March 6-9 at The Royale Chulan Hotel Kuala Lumpur in Malaysia .
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