www.apb-news.com NEWS & VIEWS W O R L D I N B R I E F Prasar Bharati trials DVB-T2 services NEW DELHI – Indian public broadcasting agency Prasar Bharati has started trial transmis- sion of TV and radio channels that can be accessed on smart- phones. The DVB-T2 services will interface with a dongle for receipt of signals from a terres- trial transmitter. Netflix fully on the cloud SAN FRANCISCO – Netflix has completed its cloud migration and shut down its last remain- ing data centre. Having chosen Amazon Web Services as cloud provider, Yury Izrailevsky, VP, Cloud and Platform Engineer- ing, Netflix, wrote in a blog posting that the elasticity of the cloud has allowed Netflix to add thousands of virtual servers and petabytes of storage “within minutes”. High TV 4K launches in India LUCKNOW – High TV 4K, a new international general entertain- ment channel broadcasting in 4K/UHD, is launching in India via media company Splendid Media. Amit Srivastava, founder and CEO of Splendid Media, said the company will be tying up with various local DTH and digital cable providers to bring the 4K/ UHD experience across India. 5 NEWS & VIEWS March 2016 6 CREATION 14 MANAGEMENT 20 DISTRIBUTION | MARCH 2016 24 Aiming for open standards and interoperability in IP by shawn liew WASHINGTON – Is the broadcast industry’s transition to IP truly gaining momentum … and what will be key in ensuring that it does not remain a pipe dream in the near future? For a newly formed independ- ent trade association, the answer to the former is a resounding yes; promoting open standards and interoperability aim to address the latter. The move to IP represents a “massive shift” for the broadcast in- dustry, with its importance height- ened as business models change, and the production and playout components of the broadcast chain experiences “huge technological shift”, according to Tim Felstead, head of product marketing at Snell Advanced Media (SAM). Felstead told APB: “True stand- ardisation requires cooperation under the auspices of a well- ❝ The road to IP needs to X-PLATFORM | ISSUE 2 30 Top-grossing 2012 Australian feature film The Sapphires is being made into an animated TV series of the same name. The Sapphires coming back – as a cartoon follow in the footsteps of SDI, where standards currently govern the consistent transport of video and audio over PC across all regions. ❞ — Steve Reynolds, CTO, Imagine Communications organised body, in order to create an IP-based market where efficien- cies on all sides can be achieved. “There’s also, currently, confu- sion on the customer side — and we also need to provide clarity and standards to address this. AIMS is a very important effort in this regard.” The founding members of AIMS, or Alliance for IP Media Solutions, include SAM, Imagine | VOLUME 33 Communications, Lawo, Grass Val- ley and Nevion, and its ranks were recently boosted with the addition of Arista Networks, Cisco Systems, EVS Broadcast Equipment and The Telos Alliance. One of AIMS’ key efforts will be promoting the adoption, standard- isation, development and refine- ment of open protocols for media over IP, with an initial emphasis 8 8 SYDNEY – Goalpost Pictures, an Australian independent feature film and TV drama producer, and Sticky Pictures, a comedy produc- tion house, are in the final stages of development on The Sapphires, an animated TV series based on Goalpost Pictures’ successful fea- ture film of the same name. Developed with broadcaster ABC TV Australia as a 26x22- minute series, The Sapphires will be aimed at kids aged 7-12 years. Blending comedy and character- driven drama with musical ele- ments, the series follows Aboriginal teenagers Gail, Cynthia, Julie and Lay on their musical misadventures in a fictional rural Australian town. Netflix’s in Singapore – as a friend or foe? SINGAPORE – Internet video streaming pro- vider Netflix’s first call of business in Singapore has been to announce partnerships with local pay-TV operators StarHub and Singtel. Available since January this year as a stan- dalone over-the-top (OTT) service in Singapore, Netflix will also be available in various guises, as part of StarHub and Singtel’s pay-TV packages. For StarHub, the partnership with Netflix is a continuation of efforts to adapt to evolving viewer needs, as Howie Lau, chief marketing officer of StarHub, told APB: “Competition and disruptive technologies are familiar challenges to StarHub, as is the fact that customers always have had access to multiple sources of enter- tainment. “To cater to the majority of viewers, an ope rator has to provide a comprehensive range of content. In view of evolving viewing habits, we have been enabling more content and offering time-shifted options. “Our partnership with Netflix is a testament that we listen to what our customers want, whether it is in content curation, viewing experi- ence or customer service.” These partnerships, however, do raise a 8 8 Li v e Vi deo Acqui si t i on Sol ut i ons f or | Mobi l e News Cr ews | Spor t s Br oadcas t i ng | News Vehi cl es | Vi deo Jour nal i s t s | Onl i ne St r eami ng | Fi r s t Res ponder s Debut i ng t he new I deal Li ve r ent al ser vi ce at ABU Di gi t al Symposi um and Spor t el Asi a 2016 Mar k your cal endar s. . . Meet wi t h us !