Asia-Pacific Broadcasting (APB) June 2018 Volume 35, Issue 5 - Page 8

8 NEWS & VIEWS June 2018 AllRites Marketplace to unlock value of content SINGAPORE – As with any crea- tive endeavour, content creation can be a gratifying journey. The process, however, can be fraught with challenges. To provide an efficient system for creating and monetising con- tent while reducing the cost of distribution and increasing reach, AllRites has launched the “first” global B2B marketplace for Asian film, TV and sports broadcast content. AllRites is a South-east Asian startup that provides an online platform to discover, negotiate and purchase content rights. Currently, the AllRites Marketplace has over 17,000 hours of available content online provided by partners such as IMG, Mediacorp, Silver Wolf International, MNC Indonesia and New Films International. Riaz Mehta, founder and CEO of AllRites, told APB: “Through my time producing reality TV shows across Asia, I have experienced first- hand the pain of creating content from scratch and the challenges of monetising it. “Both cost and reach are big factors in the success of small- to medium-sized producers, and by solving these two problems for them, we can truly unlock the value of content.” Having previously spent 13 years as the founder and president of Imagine Group — a producer of large-scale reality TV shows across Asia — Mehta is no stranger to the Asian media scene. As an observer, he sees viewing habits in Asia “changing dramatically”, with the Shift to IP opens opportunity to enjoy economies of scale 1 emergence of more cord-cutters, and the move to non-linear view- ing platforms. Traditional operators, in turn, are facing a host of problems with the current content rights ecosystem, said Mehta. These include slow discovery due to a fragmented and manual process, delays in verifying rights, limited distributor rights options, and bun- dled rights instead of customised s elections. Mehta said: “AllRites can help traditional operators access a vast array of content at a speed and cost that they have not been able to do so before, thus making their content offering relevant and attractive to their viewers and thereby helping them maintain their market share.” Invest in IP today and be ready for the future 1 8 over IP is critical, and sometimes broadcasters have to make do with the limited bandwidth that’s available.” The value of investing in IP today is not just about increasing revenue or reducing cost; it is also about acquiring knowledge and being ready for the future, said Denis Pare, vice-president of sales, Embrionix Design. “This year, we will be seeing a lot more IP native equipment and there will only be more IP every year until we have almost phased out SDI,” he continued. “Today, broadcasters simply cannot say ‘thanks but no thanks’ to IP, as this is where the industry is heading.” Both Pare and Frusina will be speaking at the IP Master Class that APB and systems integrator Ideal Systems are organising at the Marina Mandarin Hotel in Singa- pore on Monday, June 25. Entitled Real-time Media over IP Inside a TV Facility, the IP Mas- ter Class will also feature keynote presenter Michel Proulx, a media Embrionix Design’s Denis Pare: “Today, broadcasters simply cannot say ‘thanks but no thanks’ to IP, as this is where the industry is heading.” Dejero’s Bogdan Frusina: “It is key that broadcasters come to the IP Master Class to hear from, and interact with, those who have already gained some real practical experience with working solutions in the field. industry technologiest and ex-CTO of Miranda Technologies. Having been part of the Broad- cast IP Inter-Op Lab organised by APB and Ideal Systems at Broad- castAsia2017, where Embrionix showcased its IP gateway solu- tions, Pare will be discussing how Embrionix is supporting the core infrastructure of a facility, including the monitoring of end points. “Saying no to IP on a new design might make the design obsolete in the first place,” he previewed. As for Dejero’s Frusina, he will be delving into the importance of remote IP connectivity and the workflows it enables, which have previously been unrealistic, espe- cially when it comes to breaking news and live events reporting. He will also share ways to man- age connectivity challenges in the field, unlock additional workflow efficiencies such as accessing news- room and media asset management (MAM) systems, as well as quickly transferring large files, view return video and enabling video-over-IP communication with field crews. Frusina said: “The IP road leads to incredible operational and com- mercial benefits, but there are also many implementation challenges. Therefore, it is key that broadcast- ers come to the IP Master Class to hear from, and interact with, those who have already gained some real practical experience with working solutions in the field.” The APB IP Master Class is also supported by Arista Networks and Dell EMC; for more information, visit https://apb-news.com/event/ real-time-media-over-ip-inside-a- tv-facility-by-michel-proulx/ 8 acknowledging that IP can help save a lot of cabling within the Mediacorp facility — and is easily configurable — Goh Kim Soon, SVP, broadcast engineering, Mediacorp, said: “We do not see the benefit of moving to IP at this point in time, as the technology is at its infancy and the risk is high. “The main drawback about IP is its complexity. When there is a problem, it will be very difficult to troubleshoot as it can be due to a network problem that you can’t identify easily. SDI infrastructure is one-to-one, and is much easier to troubleshoot.” One practical application Goh identified, however, is remote production, where Mediacorp can make use of IP technology to reduce the outside broadcast (OB) equipment and manpower on-site. Like Mediacorp, Vietnam Digi- tal Television (VTC) is utilising IP for outside production, as well as in headend and distribution, revealed VTC CTO Phan Tien Dung. For the latter two functions, IP brings many benefits, as he described: “We can configure and monitor each chan- nel and exchange information with other broadcasters easily.” However, in VTC’s facility SDI still rules the