8
NEWS & VIEWS
June 2018
AllRites Marketplace to
unlock value of content
SINGAPORE – As with any crea-
tive endeavour, content creation
can be a gratifying journey. The
process, however, can be fraught
with challenges.
To provide an efficient system
for creating and monetising con-
tent while reducing the cost of
distribution and increasing reach,
AllRites has launched the “first”
global B2B marketplace for Asian
film, TV and sports broadcast
content.
AllRites is a South-east Asian
startup that provides an online
platform to discover, negotiate and
purchase content rights. Currently,
the AllRites Marketplace has over
17,000 hours of available content
online provided by partners such
as IMG, Mediacorp, Silver Wolf
International, MNC Indonesia and
New Films International.
Riaz Mehta, founder and CEO
of AllRites, told APB: “Through my
time producing reality TV shows
across Asia, I have experienced first-
hand the pain of creating content
from scratch and the challenges of
monetising it.
“Both cost and reach are big
factors in the success of small- to
medium-sized producers, and by
solving these two problems for
them, we can truly unlock the value
of content.”
Having previously spent 13
years as the founder and president
of Imagine Group — a producer of
large-scale reality TV shows across
Asia — Mehta is no stranger to the
Asian media scene. As an observer,
he sees viewing habits in Asia
“changing dramatically”, with the
Shift to IP opens opportunity
to enjoy economies of scale
1
emergence of more cord-cutters,
and the move to non-linear view-
ing platforms.
Traditional operators, in turn,
are facing a host of problems
with the current content rights
ecosystem, said Mehta. These
include slow discovery due to a
fragmented and manual process,
delays in verifying rights, limited
distributor rights options, and bun-
dled rights instead of customised s
elections.
Mehta said: “AllRites can help
traditional operators access a
vast array of content at a speed
and cost that they have not been
able to do so before, thus making
their content offering relevant
and attractive to their viewers and
thereby helping them maintain
their market share.”
Invest in IP today and be ready for the future
1 8
over IP is critical, and sometimes
broadcasters have to make do
with the limited bandwidth that’s
available.”
The value of investing in IP
today is not just about increasing
revenue or reducing cost; it is also
about acquiring knowledge and
being ready for the future, said
Denis Pare, vice-president of sales,
Embrionix Design.
“This year, we will be seeing a
lot more IP native equipment and
there will only be more IP every
year until we have almost phased
out SDI,” he continued.
“Today, broadcasters simply
cannot say ‘thanks but no thanks’
to IP, as this is where the industry
is heading.”
Both Pare and Frusina will be
speaking at the IP Master Class
that APB and systems integrator
Ideal Systems are organising at the
Marina Mandarin Hotel in Singa-
pore on Monday, June 25.
Entitled Real-time Media over
IP Inside a TV Facility, the IP Mas-
ter Class will also feature keynote
presenter Michel Proulx, a media
Embrionix Design’s
Denis Pare: “Today,
broadcasters simply
cannot say ‘thanks
but no thanks’ to IP,
as this is where the
industry is heading.”
Dejero’s Bogdan
Frusina: “It is key
that broadcasters
come to the IP
Master Class to
hear from, and
interact with, those
who have already gained some real
practical experience with working
solutions in the field.
industry technologiest and ex-CTO
of Miranda Technologies.
Having been part of the Broad-
cast IP Inter-Op Lab organised by
APB and Ideal Systems at Broad-
castAsia2017, where Embrionix
showcased its IP gateway solu-
tions, Pare will be discussing how
Embrionix is supporting the core
infrastructure of a facility, including
the monitoring of end points.
“Saying no to IP on a new design
might make the design obsolete in
the first place,” he previewed.
As for Dejero’s Frusina, he will
be delving into the importance
of remote IP connectivity and the
workflows it enables, which have
previously been unrealistic, espe-
cially when it comes to breaking
news and live events reporting.
He will also share ways to man-
age connectivity challenges in the
field, unlock additional workflow
efficiencies such as accessing news-
room and media asset management
(MAM) systems, as well as quickly
transferring large files, view return
video and enabling video-over-IP
communication with field crews.
Frusina said: “The IP road leads
to incredible operational and com-
mercial benefits, but there are also
many implementation challenges.
Therefore, it is key that broadcast-
ers come to the IP Master Class to
hear from, and interact with, those
who have already gained some real
practical experience with working
solutions in the field.”
The APB IP Master Class is also
supported by Arista Networks and
Dell EMC; for more information,
visit https://apb-news.com/event/
real-time-media-over-ip-inside-a-
tv-facility-by-michel-proulx/
8
acknowledging that IP can help
save a lot of cabling within the
Mediacorp facility — and is easily
configurable — Goh Kim Soon, SVP,
broadcast engineering, Mediacorp,
said: “We do not see the benefit of
moving to IP at this point in time,
as the technology is at its infancy
and the risk is high.
“The main drawback about IP
is its complexity. When there is a
problem, it will be very difficult to
troubleshoot as it can be due to a
network problem that you can’t
identify easily. SDI infrastructure is
one-to-one, and is much easier to
troubleshoot.”
One practical application Goh
identified, however, is remote
production, where Mediacorp
can make use of IP technology to
reduce the outside broadcast (OB)
equipment and manpower on-site.
Like Mediacorp, Vietnam Digi-
tal Television (VTC) is utilising IP for
outside production, as well as in
headend and distribution, revealed
VTC CTO Phan Tien Dung. For the
latter two functions, IP brings many
benefits, as he described: “We can
configure and monitor each chan-
nel and exchange information with
other broadcasters easily.”
However, in VTC’s facility SDI
still rules the