Asia-Pacific Broadcasting (APB) June 2018 Volume 35, Issue 5 - Page 24

24 MANAGEMENT June 2018 WHATS’ON anticipates the need for content- and viewer-centric media operations BY JOHAN VANMARCKE Johan Vanmarcke is managing director of MEDIAGENIX APAC. Content may be king, but the viewer is definitely calling the shots, certainly now that the Internet giants have endowed them with even greater power. This has pushed media companies to start re-inventing themselves. Putting their compelling content on the viewer-preferred digital, on-demand or linear platforms, they are seeking to provide all means for the viewer to connect with their content and their brand. Amid all the complexities of rights, royalties, formats, changing cost models and internal workflows, the broadcast management system WHATS’ON by MEDIAGENIX delivers the supporting platform for media companies to do more with less. Traditional players are diverging from their trusted linear delivery model towards TV Everywhere and time-shifted viewing. On the other side of the spectrum, new online players have entered the market. Having no connection with the traditional linear TV world, they come with new rules and business models. But the viewer forces these new players, too, to constantly revisit their workflows and look for new revenue streams. New ways of distributing content are becoming key, such as delivering content directly to the consumer as over-the-top (OTT), on social media, or by selling content packages to third-party platforms. f7BvR6VR7G&r6gBf7W2g&66VGVƖp6FVBF6FVBF7G&'WFƖV EbWB2&V6RW7BRbFPv2b&VV6r6FVB vF&W6VƖr6FVBFF&B'FW2WrfWr6FV@FW6R6vW26fRVvP7B6FVBG6Vbf"RFrG&FFW'2fR&V6R&P7&VFfRrFW6vRFV 6FVBf"fWvW'2FW7ƗB6FV@WF6W"'G2FBfB66@FVBVF&W6vR6V60FffW&VBFVW2"FB&W06FVBf"FRG'VRfBFVFW&R2FPVVb&vRfWvrF02F7'WFVBFRvRG&FF֖BFR6WFW2b&vG2&FW2f&G26vr67BFV2BFW&v&fw2FR'&F67BvVV@77FVtE>( 'TDtT䕂FVƗfW'0FR7W'FrFf&f"VF6W0FF&RvFW72tE>( 'TDtT䕂&fFW26VG&Ɨ6VB6FVBVFB&vG2vVVB6vR77FVf"&FƖV"FVB@FvFF7G&'WF&GV7F&6W722VF&R6V60b6W&W2&Rr&Vr&VV6V@B6RFR&WB2&W7FV@vF6'FW"6V62( BWfV&P֖6W&W2( B&R667FVB7F'ƖW2BEb6w2FB&RVfǐ&WFVBƖRfR&V֖W&W2vFVvR'VBWFFR&VV6RFFRF2V2FBVF6W2VVBF&R&RF6Ɩ6PBF6R6FVBf"W6RFffW&V@Ff&2FWVVBFvR&vG0f"WrfW'62b6FVBFB&P76V&VBg&W7Fr6FV@'G2FWv6vBF&W6V@W7Fr6FVBWrBFffW&V@v2Bw&WFFW2F6V7F0f"6VƖrr"&R6vrF2&WV&W2fW&R6FVB6VG&077FVBV6VFF&FV660FB&VǒvW&gVvVV@bVFBFW&v&fw2@b6W&vG2BVFW&ǖp&vG2B&FW2tE>( 'TDtT䕀&fFW26VG&Ɨ6VB6FVBVFB&vG2vVVB6vP77FVf"&FƖV"FV@BFvFF7G&'WFFR77FVЦvfW2FRW6W'2fW'fWw2FBfp76&R77VW26FVBf&F7V62&vG266VGVƖr@F7G&'WFFF&V66W76&PrFR6FVN( 2VF&RƖfR76RF2ƖW2FBWfW'&GWfW'FW'FVBFr6&Rb'W6W72FV"Ff&2v&pFR6R&VFRFFB7v72V&Ɩ2'&F67FW"%E2tE>( W6W'2VFRg&RЦ67W&FRW"g&FV"tE>( 67&VVB6WB&W'26VvVFpFR6FVBF2f6ƗFFW2G0F7G&'WFFf&vPG&6rFRf&W2&vG2WfW'FfGV6VvVBbFR6FVBFR77FVf&2W6W'2&WB&vG0&&V2BFRFFF67G0f"6V&rFR6FVBpFW"Fw2F2w2FVFWFF6ǒ7&VFR6Ɨ2f"f7@V&Ɩ6FƖRv&6FVBvVV@FRVFRFW&FVFw&W2&R6VG&Ɨ6rFV"6FV@v&6FVBvVV@77FV6FBB2&VGF&R6&V@'6V2BFf&27&70FRv&RW&RvtE>( fG2W&fV7Fǒ2FRVF76WG0vVVBҒgV7FtE>( G2fFVVF@7V'FFRfw2FR6FVB2&VGF&R6&VB'6V2v6WfW &VvFf&fW'6"wVvPFR6FVB2VVFVB6vRVFFf&v&fp&66ǒFR'W6W72vVV@77FV$2bFFVVG2FffW"7vW"FFR&W6VFpVW7F6VB'VF6W0v&GvFSVW27G&VƖRW &6ff6RW&F2'WB&fRvfRW277FVFB6FVW6ǐ7W'G2W"gWGW&R'W6W72FV2&GV7BWfWF26fwW&&ƗGBV7FVw&F2vFFPW7FrBWfW"6vrB@'W6W72G66R&RWvVVVFrWr77FV0"&W6rֆW6R77FV2VWFrFRvƗfRFVFƖR2F&&GFBv2&V6VFǒFP66Rf"FRVVFF@FR$$22Bv2f"7W7FW'0v&RrƗfRvFtE>( धW7B&V6VFǒU"7vVF6V&Ɩ06W'f6R'&F67Fr67vgFǐ6vVBFtE>( vFW@7W7FFWfVVBBBF6&RbFVw&F2G2vvFFRVƖ6F&w&֖pFW&f6RFR&R6W&VƗGvWG2FR7G&vW"FRVVBw&w2f 6WF2FBRB76&RFW&FRVffV7FfVǒ7&72W&F&VF&W26F2VF@FVƗfW'Ff&2EbFvF&FFR6FVB6VG&26WBWbtE>( V&W26W0F7G&VƖRVFW&F2@7FR6vRv&frf"&FFvFBƖV"W6vRvWFW"VF6W2v@F'&F67BFV"6FVBƖV 6V2V&Ɨ6BfFVЦFVBfBFf&2"7G&V@ƖRtE>( V&W2FVFV6ǒV6Wr6V26WBWЦFVBVF6W'f6W2BF֗6P6FVBWFFBF7G&'WFখvVBvTDtT䕂6W'fW2VFrVF6W2WW&R'F@6WFW&6FR֖FFRV7B@66f2FvWFW"FW6R7W7FW'0W6RFR6( 26gGv&RFf&ХtE>( FvRfW""6V2BFVB6W'f6W07&72&RFVFWGv&2)