Because of industrywide cloud adoption , content owners , distributors and service providers are converging around a new content ecosystem connected by the cloud .
14 June 2018
NEWS & VIEWS
Pay-for-success model of cloud video
Transformation from traditional onpremise infrastructures to the cloud is now under way in all sectors of the video service industry , including legacy pay-TV operators , pure over-the-top ( OTT ) service providers and content owners / creators . This transformation is reducing friction and cutting costs across the whole content supply chain . The cloud helps deliver a radically new economic model for the infrastructure itself , for both hardware and software .
On the hardware side , video service providers can convert upfront capital costs into more operating costs . By using commoditised hardware with virtualisation , public cloud providers can exploit economies of scale to deliver resources more cost-effectively than in-house data centres . Amazon Web Services ( AWS ) is playing a pivotal role in this transformation by providing infrastructure including storage , video processing and encoding facilities , as well as security components .
Private virtualised clouds run by video service providers can also exploit similar factors to cut costs . The software-as-a-service ( SaaS ) model converts licences to ongoing service agreements in which operators pay just for what they use . SaaS avoids having to provision for larger numbers of customers or viewing levels than might occur .
Furthermore , the fact that the infrastructure is virtualised so that functionality is dissociated from location opens up the ecosystem to new operational benefits not previously possible . Thirdparty ecosystems can be connected or accessed very easily just by relocating content using pointers .
Because of industry-wide cloud adoption , content owners , distributors and service providers are converging around a new content ecosystem connected by the cloud . And new revenue streams are being created by expanding this marketplace and reducing friction for trading within it .
The bottom line is this : the predictability , flexibility and scalability of a cloud platform enable a “ pay-for-success ” model that reduces the financial risk of launching new video services when operators do not have visibility into how many subscribers they will have on a month-by-month basis .
Unstoppable forces
Many functions have been available in the cloud for some time , but there
Steve Oetegenn , President , Verimatrix
Because of industrywide cloud adoption , content owners , distributors and service providers are converging around a new content ecosystem connected by the cloud .
has been reticence in putting the entire video delivery workflow in the cloud . However , unstoppable industry forces are moving away from traditional data centres to virtualised infrastructures incorporating a complete SaaS model . The conversation is quickly changing as the economic gains and enhanced functionality of the cloud become difficult to ignore .
Video service providers are embracing the cloud in contrasting ways and at different rates . The Verimatrix Secure Cloud is designed to cater to these variations , offering a flexible cloud-based alternative to on-premise systems for all its product families .
It can help operators and content owners create a secure SaaS-based workflow to extend their reach , target new market segments and attract additional customers across all screens . It helps harness the cloud ’ s strengths , including speed to market , as well as the ability to respond to trends , competitive forces and customer demands through new agile development methods . There is a big gain in elasticity and ability to exploit more efficient and flexible business models for procurement and infrastructure around SaaS .
But for many video service providers , this is unfamiliar territory that brings new concerns that may not be well understood . To learn more , download The Great Cloud Migration e-book at bit . ly / greatcloudmigration . q
For remote production where connectivity is key , Dejero is offering the Dejero GateWay router that enables the transfer of data between remote locations and the broadcast facility .
Dejero provides a gateway from field to cloud
Dejero is showcasing the Dejero GateWay router , which facilitates collaboration and integrated workflows to allow field crews and home-based crews to work in the same central location .
By blending cellular connections from multiple cellular providers to create a high-bandwidth virtual network , the Dejero GateWay manages the bandwidth of individual cellular connections , and automatically adjust the throughput to provide the reliability that broadcasters depend on , when and where they need it . Furthermore , Dejero ’ s cloud management system enables broadcasters to remotely manage their fleet of routers in the field , and manage data usage and operational costs .
The company is also demonstrating
VSN is demonstrating the latest features and function of its VSNExplorer media asset management ( MAM ) solution , which now incorporates the 100 % Web-based editing tool Wedit , which offers new functionalities such as audio waveforms and voiceover capability .
Wedit is a tool developed in HTML5 that allows journalists and editors to edit videos and prepare them for broadcast or online and social platforms from a single interface , without having to switch to a non-linear editing ( NLE ) option . Besides featuring audio editing and voiceover capabilities , Wedit ’ s features are also available in the cloud to ensure flexibility for users .
The new media object server ( MOS ) media bus , VSNExplorer Plugin , is provided as an add-on feature to the VSNExplorer solution , and has been fully developed in HTML5 to eliminate the need to use or install additional hardware or software .
In addition , VSN is presenting its cloudbased production solutions , following the implementation of four VSN systems — VSNOneTV , VSNCreaTV , VSNExplorer and VSNWebTV — to the cloud . In this way , VSN says that its technology enables broadcast the new Dejero WayPoint receiver , which is used to decode and reconstruct the incoming streams and output to SDI or MPEG-TS over IP playout workflows . Using auto-detect technology for backward compatibility , WayPoint is able to determine if the incoming transmission is using AVC / H . 264 or HEVC / H . 265 compression , and decodes accordingly .
Dejero is exhibiting with Ideal Systems at booth 6F4-04 .
Bogdan Frusina , Dejero ’ s founder , is also presenting a session on “ Reliable Connectivity Anywhere ” at APB ’ s IP Master Class on June 25 , which is designed to equip engineers and technicians with new thought processes and the relevant skills needed in the transition to IP in the not-too-distant future .
VSN brings MAM capabilities to the cloud
VSN ’ s Wedit is designed to allow journalists and editors to edit videos and prepare them for broadcast or online and social platforms from a single interface .
and media companies to manage and deliver all their content anywhere and anytime , just by using an Internet connection . From the cloud , users are able to access all types of daily tasks , from programme scheduling to automated file transfer , and delivery to video servers and online and social platforms . Find out more at booth 4N3-03 .