NEWS & VIEWS
July 2017
mm2 Asia sets sight on
growing across Asia
Having spent more than three
decades at Singapore terrestrial
broadcaster Mediacorp, Chang
Long Jong has joined Singapore-
headquartered entertainment
company mm2 Asia as its new
group CEO.
In his new capacity, Chang will
oversee and manage mm2 Asia’s
business operations, particularly
in the production division, while
sourcing new business opportuni-
ties. mm2 is the holding company
of mm2 Entertainment Singapore
and mm2 Entertainment Malaysia.
“While the media industry is
evolving and facing huge chal-
lenges, there exist great opportuni-
ties within. As both mm2 Asia and
I share the same vision, it is indeed
exciting to think of what mm2 Asia
can be,” Chang tells APB.
During Chang’s tenure as the
deputy CEO and CCO of Media
corp, he oversaw its major media
assets including TV, radio, news
papers, magazines and over-the-
top (OTT) service Toggle. He says:
“I spent a lot of time analysing and
learning about media consumption
trends, audience preferences, the
impact of digital disruptions and
transformations, as well as new
monetisation models. These were
crucial for us to steer our business
directions to stay relevant and
viable.
“As we continue to develop
mm2 Asia’s future growth strate-
gies, these same insights are very
useful because the media land-
scape continues to move very rap-
idly. We will have to keep up with
the changes and be very nimble
In every challenge,
there lies an
opportunity. Applying
this saying to today’s
media industry calls for media operators to
continously seek new streams of revenue in
an evolving media landscape. APB prompts
Chang Long Jong, mm2 Asia’s new CEO, for
his strategic plans and directive in bringing
mm2 Asia to a wider Asian audience.
❝ Media and content
companies all pursue
one big goal, which is to
attract, engage and grow
their target audiences. To
do this well, we need to
know our audiences, be
good at content creation,
and be able to gain access to efficient delivery
networks or platforms. ❞
— Chang Long Jong, CEO, mm2 Asia
and responsive in our approach.”
mm2 Asia started as a content
producer primarily in movie mak-
ing, providing services that cover
the entire filmmaking process,
including securing financing, pro-
ducing and distributing, as well as
securing advertising and sponsor-
ship. In addition to Singapore,
the company also has a presence
in Malaysia, Hong Kong, Taiwan
and China through its group of
companies and strategic working
partnerships. To date, mm2 Asia
has co-produced and distributed
more than 100 films across Asia,
such as House of the Disappeared,
Lucky Boy and Battle of Memories.
Through these regional partner-
ships, Chang explains, mm2 Asia is
Lensing ceremony
of One Headlight,
mm2 Asia’s Taiwan
film production,
that is scheduled for
release in 2018. To
date, mm2 Asia has
co-produced and
distributed more
than 100 films across
Asia.
able to tap into the region’s talents,
as well as the distribution networks
of the partners. “There are tremen-
dous growth opportunities for us,
both organically and inorganically,
through the upstream and down-
stream expansion of our content
value chain — as well as geograph-
ically, especially in the North China
market. With a focus on the bigger
markets outside Singapore, we are
able to provide more opportunities
for our filmmakers in Singapore
to work with industry peers in the
region,” he adds.
The company has also es-
tablished i