❝ Despite the emerging challenges , APAC ’ s OTT market will continue to grow , with premium OTT emerging as the most popular option .❞
22 X-PLATFORM
January-February 2018
OTT defining APAC pay-TV industry
by stephane le dreau
OTT and content delivery
In 2018 , the APAC pay-TV industry will continue its pace towards implementing IP content delivery infrastructures , as consumers increasingly look for a seamless , easy-to-use TV experience that combines linear , over-the-top ( OTT ) and on-demand viewing across all screens .
Pay-TV operators will also focus on adopting advanced content protection methods in tandem with enhanced user experiences that offer personalised services to keep up with disruptive providers such as Netflix and Amazon .
Consumer appetite for accessing content anywhere , anytime will also continue to grow this year . To this end , we will increasingly see the take-up of industry-wide OTT
services that boost content quality and delivery . And in the race to satisfy consumers ’ needs for content anytime and on any device , a growing number of pay-TV cable companies and telecom operators will invest in multifaceted IP-based delivery models , including OTT , IPTV or a mix of both .
Rise of content piracy
As content piracy takes a greater toll on the bottom lines of operators , content owners and providers , the threat will remain on pay-TV executives ’ agendas this year . With piracy evolving and increasingly making use of illicit IP-based live streaming through illegal hardware and software , we will see a push towards developing innovative technologies that can turn the tide against the pirates .
In an OTT-driven era , the recipe
❝ Despite the emerging challenges , APAC ’ s OTT market will continue to grow , with premium OTT emerging as the most popular option .❞
for success will lie in a strategy that combines both content and security to deliver richer consumer experiences .
Emergence of new OTT services
Furthermore , with OTT content now being delivered not just via set-top boxes but also games consoles , tablets , computers , smartphones and smart TVs , content owners will need to adopt multidevice holistic defence strategies to be at the vanguard in the fight against piracy .
But despite the emerging challenges , APAC ’ s OTT market will
dotstudioPRO helps brands expand OTT reach
dotstudioPRO offers a hybrid OTT model designed to empower owned-and-operated platforms to choose their revenue model , maintain ownership of viewer engagement , and provide the flexibility to self-manage and syndicate their own content . continue to grow , with premium OTT emerging as the most popular option . And as these services gain traction worldwide , operators will work towards creating feature-rich experiences while achieving flexibility in managing content security .
Summary
As we look at the year ahead , it is clear that the APAC pay-TV industry faces plenty of challenges — from the ever-evolving threat of piracy to on-boarding IP-based delivery models . The operators who can overcome these challenges and achieve success will be those who are willing to innovate and adapt dotstudioPRO , an online video platform that delivers streaming video to multiplatforms , is expanding beyond being a service provider to focus on strategic monetisation initiatives for streaming video .
According to the company , the combination of its core strength in content delivery with audience management allows its customers to expand their reach on over-the-top ( OTT ) and devices through distribution and syndication by using an OTT video network .
Citing Juniper Research , who forecasted OTT revenues to reach US $ 120 million by 2020 , dotstudioPRO also believes that there is a “ significant opportunity ” for content owners to capitalise on this growth . The company offers a hybrid model designed to empower ownedand-operated platforms to choose their revenue model , maintain ownership of viewer engagement , and provide the flexibility to self-manage and syndicate their own content .
Joe Pascual , CEO of dotstudioPRO , said : “ OTT streaming has exploded in recent years . In order to remain competitive and relevant , players really need to understand how the technology can be used to leverage audience behaviour .
“ dotstudioPRO is ideally positioned to become a one-stop-shop distribution network across branded OTT and other their service offerings and content strategies , paying close attention to the needs of their subscribers and the on-demand , OTT-driven landscape .
Stephane Le Dreau is SVP and regional GM , APAC , Nagra .
established syndication platforms such as PlutoTV , ReachMe TV , SlingTV , Xumo and Roku Live , extending audience reach to millions of viewers .”
In addition to serving its enterprise brands with its OTT platform services , dotstudioPRO ’ s new OTT Network will also be available to new and existing customers , and will be based on a revenuepartnership model .
Pascual concluded : “ For content owners who publish content to their site , app or channel , the dotstudioPRO team will work to syndicate to publishers who are looking for content to distribute to audiences . As a non-exclusive , dotstudioPRO can customise a distribution blueprint based on a business model to help its partners maximise their potential opportunity and reach .”