Asia-Pacific Broadcasting (APB) January/February 2016 Volume 33, Issue 1 | Page 34

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❝ Unlike the broadcaster ’ s traditional model , it is now necessary to deliver into an enormous amount of devices , video formats and platforms , anytime and anywhere ❞
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January-February 2016

New solutions help hurdle streaming

Imagination-NetSpeed ’ s new fabric collaboration
Imagination Technologies and NetSpeed Systems , a supplier of on-chip network technology tools , are working together to deliver next-generation fabric solutions for the most advanced SoC ( system-on-chip ) designs . The new collaboration will see both companies developing non-coherent and coherent fabric solutions for deployment in Imagination ’ s IP platforms , as well as Imagination customers ’ SoC designs . Hossein Yassaie , CEO of Imagination , said : “ The industry has come to rely on a robust IP ecosystem that accelerates the pace of innovation . With a vast array of IPs available , a critical piece is the means to rapidly and reliably interconnect the growing number of IPs or IP subsystems in a manner that enables maximum re-use from one design to the next .”
Universal Electronics redefines home entertainment
Universal Electronics has unveiled the latest additions and updates to its QuickSet family , introducing QuickSet Cloud and QuickSet 3.7-embedded software solutions . These include a “ breakthrough ” Predictive Engine , which empowers consumers with simple automated set-up and complete control of the entire home entertainment ecosystem . QuickSet Cloud , while delivering all the benefits of QuickSet , is offered as a cloud-service taking full advantage of the processing power , scalability and updateability of Universal Electronics ’ cloud platform . One clear advantage it offers , says Universal Electronics , is that it can be easily integrated with any connected host platform through simple Web APIs , making all the QuickSet features and benefits available to all connected devices .
Next Month @ X-Platform HbbTV

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Mock Pak Lum
CTO StarHub
David Siah
Chairman Cloud Security Alliance Singapore
Unlike in the past , today ’ s live streaming challenges involves multiple screens and various video formats . Millette Manalo-Burgos writes more .

Delivering live streaming through multiscreen platforms is indeed full of challenges , says Luís Miguel Sampaio , CEO of MOG Technologies , which provides MXF and centralised ingest solutions .

He tells APB that the encoding , delivery and playback processes of live streaming operations are still surrounded by a lot of technical set-up that requires more than just recording and delivering content . “ Unlike the broadcaster ’ s traditional model ,” he says , “ it is now necessary to deliver into an enormous amount of devices , video formats and platforms , anytime and anywhere .”
Because of broadcasters ’ crucial need to keep their audiences engaged , the network needs to ensure that it is delivering online content for any video format while maintaining higher levels of quality . “ Details like the high bandwidth usage , the high degree of network latency and the availability of the network are the primary factors that affects the user-experience quality ,” Sampaio explains . “ Therefore , the main challenge consists in delivering content online with an experience that is parallel to traditional viewing experiences — in other words , flawless .”
Therefore , streaming , while slowly becoming the main medium for video to be distributed , still presents several restrictions and technical details to go through , he observes .
So would broadcasters need to have transcoders , for example , that are programmed specifically to work in a multiscreen environment ?
Not necessarily , says Sampaio . He stresses that it is not practical to change streams according to every
By using mxfSPEEDRAIL wXtream and the recently launched MOG Cloud Services , broadcasters can easily respond to the need of immediacy to capture and engage viewers — filling every gap throughout the way and reducing the time-to-market for new content channels and business models . screen platform . “ The easy way is to dynamically adjust the encoder parameters to achieve these platforms ,” he says . For this , MOG has the mxf- SPEEDRAIL system — configured to support every professional format — delivering simultaneous conversion of multiple HD and SD video streams , and enabling broadcasters to convert and format sizeable media for delivery in an array of devices . “ It ’ s the perfect
❝ Unlike the broadcaster ’ s traditional model , it is now necessary to deliver into an enormous amount of devices , video formats and platforms , anytime and anywhere ❞
— Luís Miguel Sampaio , CEO , MOG Technologies platform not only for live streaming and video-on-demand ( VoD ) delivery , but also for media preparation before that ,” adds Sampaio .
MOG says that it is aware of the market opportunity for solutions that enable live streaming to become a simple process by providing not only a product that can be easily installed without the hassle of IT technical , but also delivering solid cloud services such as Content Delivery Networks ( CDN ), Web Acceleration , and security and storage Solutions .
Thus , by using mxfSPEEDRAIL wXtream and the recently launched MOG Cloud Services , broadcasters can easily respond to the need of immediacy to capture and engage viewers , notes Sampaio , filling every gap throughout the way and reducing the time-to-market for new content channels and business models .
Another issue that concerns broadcasters about live streaming is security . Sampaio explains : “ Security threats can happen at any time , bringing any network to a standstill . Therefore , broadcasters will need to pay more attention to this important matter , reducing expenses by reacting to threats before they impact the business .”
He adds that there is the constant need to add multiple layers of security to protect the assets , information and viewers during all the stages of operations .
On the other hand , analytics , reporting and client-side statistics are also an important tool , providing the right data to make important decisions