January-February 2016 NEWS & VIEWS 15
Show to highlight solutions and technologies driven by shift in consumer demands
SINGAPORE – As consumers increasingly demand convenient and reliable access to content anywhere , any time and on any device , BroadcastAsia2016 will showcase the latest and most cutting-edge technologies and solutions for over-the-top ( OTT ) and multi-platform streaming services , 4K / Ultra HD ( UHD ), LTE , IP , broadband , cloud , professional audio , and more .
The TV Everywhere ! zone returns to address how consumer expectations in Asia-Pacific are increasingly presenting new challenges to provide more convenient and reliable access to content . It will also examine how the proliferation of digital services and today ’ s ever-changing market of always-on connectivity are driving broadcasters to look beyond TV to stream and monetise their content .
Calvin Koh , assistant project director of BroadcastAsia2016 , Singapore Exhibition Services , said : “ Though still at an early stage , OTT video services adoption is expanding rapidly and gaining popularity in Asia . As broadcasters and content providers across Asia battle for viewers and look for innovative ways to monetise their content , BroadcastAsia2016 will bring together top industry service providers to showcase an entire ecosystem of the latest end-to-end solutions needed to stay ahead of the curve .”
Building on the success of its debut last year , visitors can expect an even bigger and better TV Every where ! Zone , according to
BroadcastAsia2016 returns to the Marina Bay Sands Expo and Convention Centre in Singapore , aiming to highlight the latest and most cutting-edge technologies .
Koh , as it continues to place emphasis on OTT and multi-screen solutions while exploring the entire value chain of non-linear broadcasting .
In addition to the TV Everywhere ! zone , other themed zones include the Cinematography / Film / Production Technology Zone , where exhibitors will demonstrate the latest motion picture production tools and software capabilities . At the Post Production Hub , industry experts will share their knowledge and experience using technology showcased at the show .
Audio will not be neglected , as the Professional Audio Technology 2016 zone presents a collection of technologies for the audio ecosystem — from broadcast to production / post production , houses of worship , live event and entertainment production .
Beyond the exhibition areas , the BroadcastAsia2016 International Conference will see the convergence of a line-up of top broadcast experts and industry influencers to discuss evolving industry trends , debate the best commercial strategies and showcase trend-breaking technologies .
Visitors are invited to par-
The BroadcastAsia2016 International Conference will see the convergence of a line-up of top broadcast experts and industry influencers to discuss evolving industry trends , debate the best commercial strategies and showcase trend-breaking technologies .
ticipate in discussions on how to future-proof the TV business , as topical issues surrounding OTT , video delivery infrastructure , next-generation TV technologies , second screen and social media monetisation strategies , view data analytics applications , advanced broadcast solutions , cloud broadcasting , workflow management and automation , radio broadcasting and more are debated .
Also back by popular demand for the seventh successive year , is the Creative Content Production Conference . Bringing together toplevel professionals from the media and content creation industries , the conference will examine the changing business paradigm in the film and TV ecosystem , as well as highlight the growth opportunities in content creation and distribution in
a diverse Asian market . Delegates will learn key strategies to replicate the success of movie blockbusters in the region , gain new tools to achieve top ratings , and have the opportunity to exchange ideas with more than 200 key players in content generation and media .
BroadcastAsia2016 will take place from May 31 - June 3 at the Marina Bay Sands Expo and Convention Centre in Singapore .