MANAGEMENT
January 2015
19
business growth
With tools like its Mediaflex CI (content
intelligence), TMD says broadcasters
can design workflows that will look at
the rich store of metadata and make
automatic decisions based upon it.
and preparation for playout and ar-
chiving; while Screen’s MediaTrack
controls and executes automatic
subtitle quality control and feeds
back any relevant information to
MediaFlex.
Both companies say that with
the Mediaflex Fulfilment, broad-
casters and facility companies can
now define media fulfilment work-
flows within Mediaflex based on
individual business needs, calling as
required on the Screen MediaTrack
system, which allows the user to
order language assets to later be fed
back to MediaFlex. Because it is part
of the Mediaflex workflow engine,
access services provided through
this integration are included in the
reporting and business analytics,
thus improving visibility and
cost-effective management.
While solutions like TMD’s
Media flex and Snell’s Momentum
do offer a myriad of possibilities
for broadcasters seeking to gather
more data from their content
usage and deployment, the chal-
lenge is to ensure that broadcast-
ers know how to choose the busi-
ness analytics solution that would
help fulfil their requirements.
Snell’s Mehring says true
enterprise-wide gains can only
be accomplished with enterprise-
wide systems. “It is important
therefore that such a system can
span the entire media manage-
ment ecosphere and not be solely
focused on any one specific task.”
Hence, having an enterprise-wide
system such as Momentum can
provide full visibility of all tasks,
processes and resources, both
human and non-human.
He adds: “Accessibility is
also an important factor: sys-
tems should be available to al-
low analytics to be understood
at any geographical location,
allowing core backend systems to
be housed in locations other than
in the business HQ.”
TMD’s Taylor, on the other
hand, says the decision-making
in workflows can be as sensitive as
broadcasters need it to be. “There
may be different rights manage-
ment considerations for different
platforms,” he explains. “The way
that user metadata is packed into
delivery files will vary from de-
vice to device. Some content may
need to be edited into different
versions for online and on-air.”
All this and more can be
managed automatically, he adds,
with human intervention as the
exception rather than the rule.
“Indeed, as more content needs
to be delivered to more platforms,
manual operations will become
largely impossible because of
the time they take,” Taylor says.
“Automation is the only practical
[option], dependent upon the ac-
cumulation of accurate metadata.
This is all achievable today, and is
in operation in broadcasters and
production companies around
the world. Such an environment
allows you to define workflows in
terms of the required outcomes,
and use business analytics to
understand how your infrastruc-
ture is performing and if you are
achieving your revenue goals.”
For broadcasters interested
in harnessing the power of a
business analytics system, Snell’s
Mehring has this to say: “As in
all areas of life, knowledge is
power. Using that knowledge to
create efficiencies can unlock
organisational capacity, allowing
a lower cost base to operate new
and exciting services, all of which
have the potential to generate
increased revenues.”
3-6 March 2015
Hotel Istana, Kuala Lumpur
ENABLING CHANGE SMARTLY
Conference
Workshops
Exhibition
• Evolving Technologies
• UHDTV
• Integrated Broadcast-Broadband (IBB)
• New Business Models
• Spectrum for Broadcasting
• Digital Switch Over
To sponsor, exhibit or speak at the conference, e-mail
Dr Amal Punchihewa
Director ABU Technology
[email protected]
www.abu.org.my/dbsymposium
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