NEWS & VIEWS
December 2017
9
Long live the television (set)
In an era where mobile screens
are surpassing the amount of TV
screens each household might
have, Netflix affirms the role of
TV in homes, claiming that TV will
remain the enduring centrepiece
of the consumer’s entertainment
experience in a new digital world.
Chris Jaffe, vice-president of
product innovation at Netflix, told
APB: “TV has been in our lives
for 65 years, and the notion of
communal storytelling even goes
longer than that. In many ways,
TV has been the centrepiece of
consumers’ homes, and will con-
tinue to be.
“But now, with the advent of
technologies, TV