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December 2017 ( volume 34 issue 10 )
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News & Views
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VIEW FROM THE TOP : Traditional broadcasters facing major challenges today Phan Tien Dung , CTO of Vietnam Digital Television ( VTC ), discusses how broadcasters can overcome some of the challenges facing them today .
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PROMPTINGS : Long live the television ( set ) Chris Jaffe , vice-president of production innovation at Netflix , explains the company ’ s strategy to keep viewers watching its programme at home via their TV sets .
EVENTS : Reviews of APB IP seminars and Inter BEE 2017 , and Calendar of Events 2017 / 2018 .
Creation
FEATURE : IP and software tools provide game-changing benefits The contrast between traditional news delivery a decade ago and today is the emergence of social media platforms , which are becoming consumers ’ first point of contact when it comes to breaking news .
Telstra ’ s NetCam technology delivers immersive POV experience for tennis fans At a recent WTA tennis tournament in Singapore , Telstra ’ s NetCam technology provided fans with a panorama of the matches from court side .
Management
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X-Platform
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FEATURE : Amp up your brand awareness to make viewers come back for more The final decision to make a consumer purchase frequently boils down to one key factor — the brand that the product or service is associated with . While the quality of the content still plays a key factor , broadcasters are finding it increasingly important to build up the brand awareness of their channels and content in an increasingly overcluttered marketplace .
Distribution
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FEATURE : Cable infrastructures connect key broadcast applications Whether based around copper or fibre , broadcasters need to ensure that their cable infrastructure can support multiple applications , including IP transport and 4K / Ultra HD transmission .
FEATURE : The infinite use of digital signage Digital signage and electronic displays can be used to deliver customised live sports action beyond sports broadcasting , or as an advertising and marketing method in reaching out to the general public .
PostScript
PostScript : A new force for business success Stan Moote , CTO of IABM , ponders what is required for broadcast organisations to be successful today .