|
ability to create engaging experiences that leave a deep impression on the audiences .
“ In the case of BK Stackers , our panels turned into a simple yet hands-on game for commuters , bringing the brand and the burger stacking experience closer to the audiences .”
While traditional digital sign age systems display simple , static textand graphic-based information , there is an increasing number of advertisers demanding more engaging content , such as animations , live TV and video , and scrolling of news feeds , Jamie Hind , regional director , Asia at Exterity , points out .
He tells APB : “ In today ’ s highly interactive world , being able to deliver content faster and in a more immersive way is fundamental , and digital signage provides benefits to a variety of industries looking to offer next-generation advertising that resonate with specific target audiences at the right time and place .
“ The latest [ digital signage ] trend we are seeing is the requirement for HTML pages and social media integration , which provides a more engaging experience . In addition , digital signage systems are enhanced further by the use of higher definition screens — up to 4K / Ultra HD ( UHD ) — which are able to display full motion video along with stereo sound , to better capture the attention of commuters , thus providing an immersive experience .”
Beyond advertising usage , Hind suggests that the possibilities of digital signage are “ virtually endless ”, as the tool can be applied in a number of industries that include corporate and finance , education , hospitality , as well as at stadiums and venues .
For corporate and financial industries , digital signage can be customised to ensure the content is being displayed on the selected screens for the targeted audience . For example , screens in break-out areas can be used to keep staff
|
updated with the latest training courses and company ’ s news , while reception screens can display welcome messages by the relevant department for improved accuracy , access control and team involvement in an organisation .
As for the hospitality sectors , Hind explains that the growth in the global air passenger traffic has resulted in benefits to the hospitality industry . He elaborates : “ With more travellers having more options for accommodation than ever before , hotels are recognising that they need to offer more dynamic and timely information , and entertainment services , in order to continue attracting guests .
“ Increasingly , hotels are using a combination of digital signage and IP video to achieve this , and are turning a wide range of connected devices into communication mediums while centrally controlling the time , location and target audience , to display signage with TV , video and guest-focused content in reception areas , bars , restaurants , lounges and meeting rooms .”
For stadium and venue applications , Exterity was tasked to provide its IPTV technology to several stadiums during the UEFA Euro 2016 football tournament held in France . Four of the 10 hosting stadiums deployed Exterity ’ s solution , facilitating the distribution of content to TV displays in the hospitality and VIP suites , as well as the pressroom .
In addition to the live footage shot during the game , the Exterity system features built-in content protection capabilities to enable the venues to offer encrypted football-related content from various TV channels .
Stade Pierre-Mauroy in Lille , France , one of the new stadiums built to run the UEFA Euro 2016 , has also installed the Exterity solution .
A representative of Stade
|
The Leyard TWS Series LED video wall display will be deployed by NBC Olympics , a division of the NBC Sports Group , for the production of the 2018 Winter Olympics , which will take place in PyeongChang , South Korea .
Pierre-Mauroy explains : “ Stade Pierre-Mauroy is a brand-new stadium , and as such , we wanted to ensure that we provided state-of-the-art experiences . To achieve this , we produce and deliver tailored content to nearly 400 screens around the stadium , and we wanted a system that would help us offer the best experience to all our visitors .
“ By combining high quality with centralised management , the Exterity system enables us to easily distribute the right content to the right audience , and even facilitate the delivery of multiple live event feeds during busy times .”
According to Exterity , the company ’ s systems were deployed for use at more than 20 games during Euro 2016 , and experienced by over one million football fans from around the world . The IP video system enabled fans to watch matches up-close , regardless of their location within the venue , while ensuring that the media can also receive relevant footage to prepare their commentary .
Similarly , at Philips Stadium , home to Philips Sports Vereniging ( PSV ) Eindhoven , one of the biggest football clubs in The Netherlands , the venue is equipped with Exterity ’ s IP video system throughout the premises to provide visitors , fans and club staff a “ comprehensive in-stadium experience ”. The deployment encompassed TV delivery to the Philips Stadium , alongside training footage to the club and coaching staff .
Roy Smits , ICT manager at Philips Stadium , says : “ PSV Eindhoven is one of the biggest clubs in The Netherlands . To keep our place at the top table of European
football , we must have world-class infrastructure , and that includes our A / V coverage of the action on the pitch .
“ As part of our ongoing desire to offer premium services to our fans , staff and international visitors , we have worked with Exterity , Intronics and Axians to deploy the first large-scale IP video installation in a stadium in The Netherlands .”
The deployment delivers TV content to 200 end-points around the stadium via the existing IP network . Exterity ’ s AvediaStream encoders are used to encode footage from the stadium ’ s internal media studio , as well as live match footage from outside broadcast ( OB ) vans . In addition , Exterity ’ s AvediaPlayer receivers are installed to connect any TV screen to the existing IP network .
Control of the system is managed by the Exterity AvediaServer , an IP video management system that also operates as the platform upon which customised channels can be created and tailored for delivery to different end-points in the venue . AvediaServer also offers a video-on-demand ( VoD ) catalogue that enables assets to be played via custom-created channels , which can include graphics from the media room .
Artio , Exterity ’ s IP video middle ware platform , is also employed to customise the viewing experience in each business lounge around the stadium , enabling personalisation of the corporate guests ’ environment .
The flexibility of the system was key in modernising the video facilities across the stadium , Smits claims . “ It enables our stadium to
|
control each screen individually from one central point , ensuring that each piece of content is delivered to the right end-point , enabling staff , visitors or business clients to watch the action that is most relevant to them .
“ The ability to access and control all content centrally has streamlined our video capabilities , and the addition of the solution means that we can now cater for the modern-day football fan .”
Colin Farquhar , CEO at Exterity , concludes : “ The deployment means that the Philip Stadium can now offer personalised content to different areas throughout the stadium , and even to the training facilities , enabling players and coaches to improve their skills and tactics . The scalability and robustness of the Exterity solutions also ensure that future deployments will be easily catered for , without impacting the current deployment , thus enabling PSV Eindhoven to continue to excel among Europe ’ s footballing elite .”
Another LED video wall solutions provider , Leyard , has been selected by NBC Olympics , a division of the NBC Sports Group , to provide LED video walls for its production of the 2018 Winter Olympics , which will take place in PyeongChang , South Korea , from February 9-25 .
Michael Sheehan , coordinating director , NBC Olympics , comments : “ We are excited about the Leyard technology we will be using for our coverage of the PyeongChang Games . As was the case with NBC Olympics ’ coverage of the 2016 Rio Olympics , Leyard ’ s displays will help us take our scenic design to a higher level , both visually and artistically .”
For the 2018 Winter Olympics , Leyard will provide multiple TWS Series LED video wall displays for NBC ’ s broadcast sets .
Featuring a 27-inch diagonal size , the Leyard TWS Series is capable of delivering 16:9 aspect ratio while supporting HD , 4K / UHD and 8K resolutions . The Leyard TWS Series can be fitted in a broad range of fine pitch broadcast environments , including convex curved or traditional video wall in large or small spaces .
Adam Schmidt , executive vicepresident of sales and marketing , Leyard , concludes : “ We are thrilled to be selected by NBC Olympics for its coverage of the 2018 Winter Games . Leyard video walls will provide a dynamic visual backdrop to NBC ’ s coverage .”
|